Selling - Class 10 Elements Of Business - Extra Questions

Short Answer Question.
Explain in brief the concept of personal selling. 

Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication. Companies appoint salespersons to contact prospective buyers and create awareness about the product and develop product preferences with the aim of making sale.


Answer the following question:
What are the objectives of personal selling?

The objectives of personal selling are:-
1. Personal interaction with the customers 
2. Better response and feedback from the customers about the product 
3. Better convincing and demonstration of the products or services.


'Advertising' and 'Personal Selling' both are communication tools used by the marketers to promote their products. Yet they differ in their approach. Differentiate between the two by giving any six differences.

  Advertising Personal Selling
 1 Advertising is an impersonal form of communication.  Personal selling is a personal form of communication.
 2 Advertising involves transmission of standardised messages, i.e., same message is sent to all the customers in a market segment.  In personal selling, the sales talk is adjusted keeping view customer’s background and needs.
 3Advertising is inflexible as the message can’ t be adjusted to the needs of the buyer.  Personal selling is highly flexible. as the message can be adjusted.
 4  It reaches masses, i.e., a large number of people can be approached. Only a limited number of people can be contacted because of time and cost considerations.
5  In advertising the cost per person reached is very low.  The cost per person is quite high in the case of personal selling.
 6 Advertising can cover the market in a short time. Personal selling efforts take a lot of time to cover the entire market.


Class 10 Elements Of Business Extra Questions