Which type of consumer products are frequently purchased with little planning, little comparison or shopping effort, and low customer involvement?

When Doritos comes out with new flavors of its tortilla chips, what brand development strategy does it employ?

The value of customer relationships that a brand creates is called _______.

The quality of services depends on who provides them as well as when, where, and how they are provided. Which characteristic of services does this describe?

The value of customer relationships that a brand creates is called _______.

The quality of services depends on who provides them as well as when, where, and how they are provided. Which characteristic of services does this describe?

Service _______ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.

When Doritos comes out with new flavors of its tortilla chips, what brand development strategy does it employ?

Which type of consumer products are frequently purchased with little planning, little comparison or shopping effort, and low customer involvement?

When we see Hello Kitty on children's clothing, Disney characters on lunchboxes, and Sponge Bob Squarepants on breakfast cereals, which form of brand sponsorship is being used?

The value of customer relationships that a brand creates is called _______.

When we see Hello Kitty on children's clothing, Disney characters on lunchboxes, and Sponge Bob Squarepants on breakfast cereals, which form of brand sponsorship is being used?

The quality of services depends on who provides them as well as when, where, and how they are provided. Which characteristic of services does this describe?

When Coca-Cola saw the growth of the bottled water category, they launched Dasani, its brand of bottled water. Which brand development strategy did Coca-Cola use in launching Disani?

When Doritos comes out with new flavors of its tortilla chips, what brand development strategy does it employ?

Which brand dimension is defined as how consumers feel a brand meets their needs?

Which of the following statements is true regarding managing service quality?

Identifying, describing and promoting the product are three functions of ______.

For which service characteristic do marketers need to pay close attention to fluctuations in demand?

Service _______ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.

The quality of services depends on who provides them as well as when, where, and how they are provided. Which characteristic of services does this describe?

Service marketing requires ________. This means that the service firm must orient and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction.

For which service characteristic do marketers need to pay close attention to fluctuations in demand?

Kroger sponsors such brands as Private Selection, Heritage Farm, and Simple Truth. Kroger does not manufacture any of these products. Which type of brand sponsorship is Kroger using?

Service marketing requires ________. This means that the service firm must orient and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction.

When Coca-Cola saw the growth of the bottled water category, they launched Dasani, its brand of bottled water. Which brand development strategy did Coca-Cola use in launching Disani?

When we see Hello Kitty on children's clothing, Disney characters on lunchboxes, and Sponge Bob Squarepants on breakfast cereals, which form of brand sponsorship is being used?

When Coca-Cola saw the growth of the bottled water category, they launched Dasani, its brand of bottled water. Which brand development strategy did Coca-Cola use in launching Disani?

When we see Hello Kitty on children's clothing, Disney characters on lunchboxes, and Sponge Bob Squarepants on breakfast cereals, which form of brand sponsorship is being used?

Kroger sponsors such brands as Private Selection, Heritage Farm, and Simple Truth. Kroger does not manufacture any of these products. Which type of brand sponsorship is Kroger using?

The quality of services depends on who provides them as well as when, where, and how they are provided. Which characteristic of services does this describe?

If a company adds a new product line to its existing portfolio, it has increased its _________.

When a company lengthens a product line by adding more items beyond its current range, they are _____

Materials and parts, capital items, and supplies and services are groups of _____ products.

In determining product quality, what are the two dimensions of quality marketers must decide upon?

The quality of services depends on who provides them as well as when, where, and how they are provided. Which characteristic of services does this describe?

Service _______ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.

For which service characteristic do marketers need to pay close attention to fluctuations in demand?

The value of customer relationships that a brand creates is called _______.

Marketing Chapter 7 Quiz

Product attributes that communicate and deliver benefits to the consumer include quality, features, and style and design.

0%
Which of the following statements is true regarding packaging?
0%
Which of the following correctly defines a product?
0%
Which of the following statements is true regarding managing service quality?
0%
Which of the following statements regarding the important decisions in the development and marketing of individual products is correct?

Convenience products

0%
When Doritos comes out with new flavors of its tortilla chips, what brand development strategy does it employ?
0%
The value of customer relationships that a brand creates is called _______.
0%
The quality of services depends on who provides them as well as when, where, and how they are provided. Which characteristic of services does this describe?
0%
Which type of consumer products are frequently purchased with little planning, little comparison or shopping effort, and low customer involvement?

A product is anything offered to a market that might satisfy a need or want.

0%
Which of the following statements is true regarding packaging?
0%
Which of the following statements regarding the important decisions in the development and marketing of individual products is correct?
0%
Which of the following correctly defines a product?
0%
Which of the following statements is true regarding managing service quality?

customer equity

0%
The value of customer relationships that a brand creates is called _______.
0%
The quality of services depends on who provides them as well as when, where, and how they are provided. Which characteristic of services does this describe?
0%
Service _______ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
0%
When Doritos comes out with new flavors of its tortilla chips, what brand development strategy does it employ?

Unlike product quality, service quality will always vary.

0%
Which of the following correctly defines a product?
0%
Which of the following statements regarding the important decisions in the development and marketing of individual products is correct?
0%
Which of the following statements is true regarding packaging?
0%
Which of the following statements is true regarding managing service quality?

Line extension

0%
Which type of consumer products are frequently purchased with little planning, little comparison or shopping effort, and low customer involvement?
0%
When we see Hello Kitty on children's clothing, Disney characters on lunchboxes, and Sponge Bob Squarepants on breakfast cereals, which form of brand sponsorship is being used?
0%
The value of customer relationships that a brand creates is called _______.
0%
When Doritos comes out with new flavors of its tortilla chips, what brand development strategy does it employ?

Licensing

0%
The quality of services depends on who provides them as well as when, where, and how they are provided. Which characteristic of services does this describe?
0%
When we see Hello Kitty on children's clothing, Disney characters on lunchboxes, and Sponge Bob Squarepants on breakfast cereals, which form of brand sponsorship is being used?
0%
When Coca-Cola saw the growth of the bottled water category, they launched Dasani, its brand of bottled water. Which brand development strategy did Coca-Cola use in launching Disani?
0%
When Doritos comes out with new flavors of its tortilla chips, what brand development strategy does it employ?

The desire to have beautiful nails

0%
Which type of consumer products are frequently purchased with little planning, little comparison or shopping effort, and low customer involvement?
0%
Service marketing requires ________. This means that the service firm must orient and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction.
0%
When a company lengthens a product line by adding more items beyond its current range, they are _____
0%
Nailit Cosmetics is advertising its newest line of nail polishes. Nailit is selling the products in specially designed bottles that make application easier, made from a non-toxic, water-based nail polish with amazing summer colors. Which of the following is a core customer value for Nailit's line of polishes?

Packaging can be an important part of a brand's identity

0%
Which of the following correctly defines a product?
0%
Which of the following statements is true regarding packaging?
0%
Which of the following statements regarding the important decisions in the development and marketing of individual products is correct?
0%
Which of the following statements is true regarding managing service quality?

Relevance

0%
Which of the following statements is true regarding managing service quality?
0%
Identifying, describing and promoting the product are three functions of ______.
0%
Which brand dimension is defined as how consumers feel a brand meets their needs?
0%
For which service characteristic do marketers need to pay close attention to fluctuations in demand?

intangibility

0%
The quality of services depends on who provides them as well as when, where, and how they are provided. Which characteristic of services does this describe?
0%
Service _______ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
0%
Service marketing requires ________. This means that the service firm must orient and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction.
0%
For which service characteristic do marketers need to pay close attention to fluctuations in demand?

A private brand

0%
Service marketing requires ________. This means that the service firm must orient and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction.
0%
Kroger sponsors such brands as Private Selection, Heritage Farm, and Simple Truth. Kroger does not manufacture any of these products. Which type of brand sponsorship is Kroger using?
0%
When Coca-Cola saw the growth of the bottled water category, they launched Dasani, its brand of bottled water. Which brand development strategy did Coca-Cola use in launching Disani?
0%
When we see Hello Kitty on children's clothing, Disney characters on lunchboxes, and Sponge Bob Squarepants on breakfast cereals, which form of brand sponsorship is being used?

New brand

0%
When Coca-Cola saw the growth of the bottled water category, they launched Dasani, its brand of bottled water. Which brand development strategy did Coca-Cola use in launching Disani?
0%
When we see Hello Kitty on children's clothing, Disney characters on lunchboxes, and Sponge Bob Squarepants on breakfast cereals, which form of brand sponsorship is being used?
0%
Kroger sponsors such brands as Private Selection, Heritage Farm, and Simple Truth. Kroger does not manufacture any of these products. Which type of brand sponsorship is Kroger using?
0%
The quality of services depends on who provides them as well as when, where, and how they are provided. Which characteristic of services does this describe?

product mix width

0%
When a company lengthens a product line by adding more items beyond its current range, they are _____
0%
Materials and parts, capital items, and supplies and services are groups of _____ products.
0%
If a company adds a new product line to its existing portfolio, it has increased its _________.
0%
In determining product quality, what are the two dimensions of quality marketers must decide upon?

Variability

0%
Service _______ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
0%
The quality of services depends on who provides them as well as when, where, and how they are provided. Which characteristic of services does this describe?
0%
For which service characteristic do marketers need to pay close attention to fluctuations in demand?
0%
The value of customer relationships that a brand creates is called _______.

When manufacturers launch products using their own brand names, which sponsorship option are they using?

0%
National branding
0%
Toothpaste
0%
Which brand dimension is defined as how consumers feel a brand meets their needs?
0%
Warranty

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