--- In general serifs feel more traditional, old-fashioned, dignity, authority. Like the light blue of fonts. --- Sans serifs feel more modern. They can feel friendlier too, less authoritative. Technology company would use it, more legible
  • split complementary
  • bar charts
  • serif styles
  • Pie charts
used in print. Spot color is premixed ink. Contrary to CMYK where we use all colors to get the desired color, on spot color is all premixed, no layering needed to get the color. It gives a rich pure color, precise. Good for branding. We tie colors very closer to brands. All these brands use specific tones to achieve the desired results. You can print a piece using CMYK and Spot colors. Full color photographs need CMYK for shadows, spot ink for some other parts. There are different kinds of printing. 5 or more ways.
  • Tertiary colors
  • SEO search engine optimization
  • color harmony
  • spot color/ink
used the clock analogy, yellow, blue and red.
  • centered or justified
  • Primary colors:
  • RGB all at once
  • Counter:
couple names, ink, it's the process of moving all the dots in CMYK to create an image
  • Brightness
  • Halftones
  • Half-tone process
  • Meanline:
Logos must be scalable the design has to be clear and readable. Avoid lines and details that disappear when a logo is reduced. If using more than one fond, they have to be readable use vectors that end with an eps. Extension not to loose resolution, never a picture in a logo. Choose your pairings carefully.Simplicity is a virtue you want versatility. A highly complex logo may look good have a simplified version.Limit the number of colors simplicity in the colors will help. Choose two spot colors, black plus one more. Similar paint color from swatches.The logo has to be able to be reproduced in black only.You need to be able to reverse the logo if the logo works in all black it can reverse easilyCareful with design that's too horizontal or too vertical difficult to incorporate in layouts.
  • Contrast
  • Logos
  • CMYK
  • Links
Print: serif probably better used in large amounts of text, serif has better readability. Becase compbine sans w sans serifSans serif headline serif for the titleWeb: sans serif have better readability of the web. Headings in serif, copy in sans serif.
  • serif vs sans serif
  • print vs web
  • vector vs raster
  • Web colors vs print colors
white men of anglo-saxon culture
  • diagrams and illustrations
  • subtractive color
  • dominant or majority culture
  • Left justified/ragged right:
Get attention, attract the eye, convey information, and evoke emotion-choosing good visuals is very important
  • baskerville serif:
  • Gender and color
  • Good design should
  • secondary research
negative illness, irritation, bright can be cheerful. Do not use too much yellow, can be too stimulating
  • GREEN
  • BLUE
  • RED
  • YELLOW
limited to in-house. More paper choices and print bleeds than in-house
  • make action easy
  • content analysis
  • slab serif
  • Quick printers
The only purpose of a typeface should serve to clearly convey the messagePostmodernists are more about the design of the font
  • Use editing apps and take advantage of filters
  • 1. WHICH IS THEW MOST POPULAR in the us often used social networking sites
  • 6. which is not a component of moriarty's process for creating a cultural palette?
  • 2. which of the following best describes the modernist view of design?
It's about creating visually pleasing color combinations. Color institute checked that in 90 sec. in viewing an object we make an assessment about the object. 60 - 90% of our assessment depends on the color that the object has. The 12-step color wheel has 12 hues (colors) all with the same brightness.
  • bar charts
  • color harmony
  • color theory
  • Color shifting
best readability
  • Right justified, ragged left
  • Left justified/ragged right:
  • Web color and print color are the same.
  • centered or justified
Composition rule of thirdsMain subject should be touching one of the points in the corners instead of the middle. Change the rule of thirdsSubject has to be in the quares of the far edges. Fill the frame, or make the subject be on the far edges making the backgrouns the main point.
  • Rule of thirds
  • Contrast
  • Style guide
  • Color
similar to old fonts, start thick and stay thick. invented for retail. good for TV but restricted on web
  • slab serif
  • modern
  • script
  • baseline
We look by color. Mnemonic value is about remembering a brand out of memory.
  • Reflective colors
  • split complementary
  • Assist in mnemonic value
  • centered or justified
in logo design, always design using a vector never a raster. vector is math-based image that can be used in proportions. Raster is a pixel-based image also known as bitmat, make it bigger and it gets pixelated. Photoshop has rasters. .JPG, .PSD, etc.
  • Focal point
  • vector vs raster
  • Color quick guide
  • novelty fonts
- Professional- Better quality- Time-consuming: editing, transferring- No access
  • YELLOW
  • camera
  • Balance
  • Meanline:
Two colors opposite on the color wheel, double that. Red and green are complementary but also one more mix. 4 colors in total, double complementary. Almost overwhelming, hard to balance, too much contrast.
  • split complementary
  • 5. which of the following is not true of web color?
  • Offset/commercial printing
  • Double complementary or tretradic
Hyper text markup language, the content, writing, etc Tags always begin with a less-than sign (<) and end with a greater than (>) signTags are instructions for the browser.Heading tag example:

Welcome

  • Pie charts
  • HTML
  • Hue
  • Basic rules
lies at the center of the color wheel. It's a contrasting element. Hue saturation and value, color wheel as described deals with hue or pure color.
  • map
  • Balance
  • Instagram
  • Gray:
the eye is used to read from left to right. Avoid the urge to put the text to the center. Do it towards the left because our eye is used to read from left to right. It creates kind of natural order that makes it easier for us to read. It goes for the entire tactic. Don't attract information by using borders. Use alignment and negative space.
  • Alignment
  • legibility
  • In-house printing
  • color harmony
Need to have own personal brand, colors, CMYK and RGB values. From the styleguide make a resume in InDesign incorporate color into the resume. Create a small wordpress cite with the resume, 3 different portfolio pages, each page will have different work that you want to show. Choose your work.
  • The transparency effect
  • diagrams and illustrations
  • branding and web design
  • Digital printing cont.
we have strong associations of colors, blue for boys, pink for gilrs. That's starting to change. Edgy, avant-garde can send a different message by breaking the difference. Generally women like lighter colors, men like darker colors.
  • Gender and color
  • measuring type
  • color harmony
  • Good design should
group of people who are not part of the majority, part of the subculture
  • diaspera
  • camera
  • Ascender:
  • Meanline:
False. Each select the color differently. The designer doesn't have full control over the final design. Be familiar of differences of web vs. print. Print the designer has more control over the final product.
  • 7. all browsers display files in the same way
  • How web design is similar to print design?
  • It's a good idea to center align large amounts of text.
  • Why Gap pushed back changing its logo
Simultaneous contrast demonstrate that if you put a color next to other the effect is different
  • slab serif
  • Tertiary colors
  • color in context
  • Halftones
---Complementary Analogous Monochromatic
  • 6. which is not a component of moriarty's process for creating a cultural palette?
  • Which pairing on the color wheel represents the MOST contrasting relationships?
  • On the screen, serif typefaces generally have better readability.
  • 8. according to winsye , which is the advantage of the print medium over the web medium
CMYK printing using many dots one on top of the other
  • Color quick guide
  • Didot - moden serif:
  • In-house printing
  • Half-tone process
-shooting action-interviews: move as close as you can. Watch for the background, make sure the sound is clear, try to keep a steady video, 15 seconds only-cover events: should try to get something that's interesting, like a quote. Take different shots-promos-time-lapse-slow motion
  • complementary
  • variety
  • Triadic
  • script
legible, important. The typeface shouldn't communicate by itself, it should just communicate the context. Like a crystal goblet, holds the content but doesn't really present the final one.
  • Modernist:
  • Contrast
  • Color shifting
  • positioning
False, only one focal points. A focal point CAN be more than one object made of different elements.
  • 2. which of the following best describes the modernist view of design?
  • 7. all browsers display files in the same way
  • On the screen, serif typefaces generally have better readability.
  • 3. Good design should have 2 focal points
Planning- the final product is only as good as the initial planning. Setting clear objectives is crucial. Everything moves now. Thumnbnail sketching is more involved for web design is more involved for Web design an outline of the content
  • Best practices and design conventions
  • diagrams and illustrations
  • Post postmodernist:
  • type crimes
Goes hand with hand with contrast. If everything in the page is important, nothing is important. It means emphasizing something. The relationship of elements within a design. Go big with the photos and text, don't be afraid of white space. Too many things makes the eye wonder, not a definite point where to look at. Have ONE specific focal point. Make sure not to make your eye wonder, compete over different things.
  • positioning
  • Focal point
  • Modernist:
  • Proportion
negative space in a letter form.
  • kerning
  • Ascender:
  • Counter:
  • modern
Some ways on how we see things are biological. When you have two hues mixed together the resulting color is kind of similar to both creating the illusion of transparency. It can be used to call attention to a certain element.
  • The transparency effect
  • Commercial/offset-
  • diagrams and illustrations
  • When choosing a typeface
Uses toner, closer to the process of color laser print or color photocopying. Quality has improved a lot close to offset printing. Good for 500 pieces or more, but no cost break. 1050 pieces will cost you $1,Can put VDP variable data printing like names, images, etc fast.
  • Digital printing cont.
  • Directional force
  • split complementary
  • origins of infographics
the #and six numbers inside
  • Primary colors:
  • HEX codes
  • Pie charts
  • Descender:
adding white to a pure hue
  • tint
  • shade
  • hue
  • tone
Concrete, repetitive, altruistic and principled The word I say when I don't study enough for a quiz Contrast, repetition, aesthetics and principles --- Contrast, repetition, alignment and proximity
  • The three types of balance are symmetrical, asymmetrical, and radial.
  • Color shifting
  • According to the WSINYE reading, which of the following infographics is the BEST choice for comparing things?
  • According to the design principles lecture, the acronym CRAP stands for what?
symmetrical: very formalassymetricalradial: like throwing everything off the center, everything is raiding out of it
  • leading
  • ORANGE
  • YELLOW
  • Balance
technical word for color. It can also be referred to as the base color. Saturation and brightness are very similar.
  • Saturation
  • Shade
  • Hue
  • Brightness
It is under-utilized It was designed in the year 2000 ---- It is ubiquitous
  • 4. the article "how to choose a type face" advices us not to use trite correlations. Which of these are trite correlations
  • print vs web
  • According to the WSINYE reading, which of the following infographics is the BEST choice for comparing things?
  • Based on the film Helvetica, what is one of the major observations made about the typeface Helvetica?
--- Kerning x-height Leading Counter
  • MANUALLY adjusting the negative space between two characters is called what?
  • 8. according to winsye , which is the advantage of the print medium over the web medium
  • 1. WHICH IS THEW MOST POPULAR in the us often used social networking sites
  • An original logo should ALWAYS be which of the following file types?
Combine sans serif with a serif.-Avoid similar classifications - assign distinct roles, design a role-based scheme and stick to it- Contrast font weights-create a variety of typographic colors, it reinforces hierarchy- don't mix moods, neither dominates the other- contrast distinct with neutral -avoid combinations that are too disparate, not too much contrast-keep it simple, use just two typefaces -use different point sizes to create contrast and distinction
  • Postmodernist:
  • measuring type
  • spot color/ink
  • Good practices
Some bad pictures can look great with editing. Snapseed and VSCOcam are two than can help.
  • Use editing apps and take advantage of filters
  • web design strategic considerations
  • Assist in mnemonic value
  • subtractive color
younger, back to Helvetica. Dialetics, using Helvetica but feel like they can do it in their own way, make it their own.
  • important desicions
  • Post postmodernist:
  • Color quick guide
  • Good design should
Gather majority culture images: majority uses these to represent the subcultureGather subculture images: produced by the subculture to represent itselfCreate an image bank to represent the majority culture and the subcultureExpert panel evaluation: who makes up the panel? Community members from the subculture. Cultural palette: eliminate inappropriate symbolsCreate a palette form colors and symbols that appear on both lists
  • how to create a diverse palette
  • Proportion
  • web design strategic considerations
  • steps for creating a cultural palette
good for 500 pieces or more. Handle bleeds, folding, collating, binding and address labeling. Can also use PANTONE and other swatches correctly. The greater the print run, the cheapest. 500 papers for $1,000 or 1,000 for $1,050 for $50 more.
  • positioning
  • Commercial/offset-
  • Monochromatic
  • novelty fonts
adding grey to a pure hue
  • tint
  • tone
  • shade
  • hue
One color with different tints and tones. Very soothing because there isn't much contrast. They may not attract attention though, more for relaxation, calming.
  • Contrast
  • Triadic
  • Monochromatic
  • Complementary
Using three colors that are equally spaced out in the wheel. Careful when using them with the primary colors, avoid using them with primary colors.
  • Complementary
  • Triadic
  • Tertiary Colors
  • Monochromatic
Cyan magenta and yellow. All mixed make black. That's they they're the printers primary colors.
  • color
  • subtractive color
  • tertiary colors
  • saturation
From gestalt laws. We group things that are grouped together. Same for captions.
  • alignment
  • proximity
  • contrast
  • proportion
instant: the basics of Instagram-Low quality, but not bad if done right-Issues with lighting and flash-A lot of editing apps-quick-accessible-no need to be a pro-capturing moments
  • phone
  • Links
  • HTML
  • branding
Have 3 colors. Adjacent to each other in the color wheel. Next to each other in the color wheel. Because the colors are kind of similar they don't have a lot of contrast. More calming. Harmonious. Not a lot of vibrancy. Using tenths of shades
  • analogous
  • Reflective colors
  • novelty fonts
  • Instagram
Don't use someone elses graphics as your own, credit the source, same for info you found. Use only facts. Be skeptic about your sources. Avoid flawed numbers that are misleading or false.Common ways to ruin good stats:Cherry pick numbers to prove your point, Fail to adjust money for economic inflation or deflationInflate the significance of large numbers if they represent a small percentage of the wholeSpecious comparisons (apples and oranges)
  • avoid trite correlations
  • Digital printing cont.
  • inforgraphics ethics
  • SEO search engine optimization
Avoid using a new typeface. Never try to use three. Stick to one or two. Better to go from sans serif to serif. Never use two typefaces that are different but kind of similar. Make them different enough that it makes sense to change them. Google type combinations. General rule of thumb: stick to no more than two typefaces, choose a typeface with several options. Light, thin, italic. Can create hierarchies with the typeface while maintaining consistency. Helvetica movieMorden: after WWII shouldn't communicate anything by itself, the medium is not the message.
  • Why Gap pushed back changing its logo
  • When choosing a typeface
  • avoid trite correlations
  • branding and web design
more like a signage, can you tell what the word says?Sans serif is usually more legible from far away like traffic signs, novelty fonts usually have low legivility
  • novelty fonts
  • legibility
  • color harmony
  • positioning
When light passes through a prism it's divided in the electromagnetic spectrum.How humans perceive colorsWe all have different color perception capabilities. The color cones in your eye are RGB. Humans can perceive about 10 million colors. Because the colors in the eye are RGB, every color we see is a combination of these three. How humans seeA lot of things that we see are known as reflective color if we have an object, like a red apple. The apple absolves all colors except red. The color hits the apple, the apple absolves all colors but red and then reflects to get into the eye. If it receives all the colors, it's white.
  • Fever charts
  • Focal point
  • How colors work
  • how to create a diverse palette
Colors positioned opposite colors in the color wheel. Very high in contrast. Very visually exciting, vibrant. Generally the color pallet has 5 colors. Be careful to use only pure saturated hues. Pure hue is purely saturated, no white, gray, black. When you mix a color with white you create a tint. Mix a gray color with gray create a tone. Mix base with black create a shades.
  • measuring type
  • complementary
  • color harmony
  • important desicions
limited, not as good for reading
  • Baseline
  • make action easy
  • Right justified, ragged left
  • Digital printing cont.
Design should be consistent throughout the site. This includes navigation, header, footer, headings, sub-headings, etc. Ease of navigation: should be intuitiveRepetition, three-click rule, use of breadcrumbs. Old navy>women's>shirts>tee's n topsViewer should not have to use the browser "back" buttonDon't lead viewers away from your site
  • research
  • repetition
  • type crimes
  • Instagram
combining a serif headline w a sans serif copyusing a sans serif to convey modernityusing a serif to convey tradition----using papyrus because your content is ancient in some way , using comic or papyrus shouldn't be done.
  • 6. which is not a component of moriarty's process for creating a cultural palette?
  • Good practices
  • 4. the article "how to choose a type face" advices us not to use trite correlations. Which of these are trite correlations
  • 9. according to the author of the articles called "how gap learned the hard lesson in consumer resistance" what was the reason for public pushback to the gal logo redesign?
Always use with headings and subheading. Resumes usually don't have enough negative space. Try to be more concise. When combining fonts betters sans serif and sans The typeface that we use Actors are like typefaces, they can communicate a lot about the right message
  • Contrast
  • Alignment
  • Proximity
  • Proportion
Make the purpose of the page clear at glance. Use simple descriptive headings and copy. Your visitor should never have to ask, "What is this page about?"Keep link names clear and simple. Don't title a link "The Sum of Our Experience," when "About Us" will do.Make the link name match the title of the corresponding page. In other words, when you click on "About Us," the page you arrive on should be titled "About Us." Th is seems like a no-brainer. But you'd be surprised at how often this doesn't happen on Web sites.Make buttons and links look like buttons and links. Make the text or the button itself change color when the mouse rolls over it— something to give a clue that your button is a button. Under no circumstances should your visitor have to work to fi gure out how to get around your site. Th ey won't work. Th ey'll just leave. You can take that fact to the bank.Navigation should be persistent, i.e., it should include the same links in the same style in the same place on each page. Th at's a unity technique.Be wary of pull-down menus. While space saving, pull-down menus can be diffi cult for some people to utilize, especially when the pull-down menu has multiple levels.Have a link to the home page as part of the persistent navigation. If your design includes a consistent logo, make the logo a live link that takes you back to the home page. Th e most common position for such a logo is in the upper left corner of each page. Pull-down menus. They may seem space-saving, but pull-down menus can be diffi cult for your visitors to use. Avoid them when you can, and really avoid those with multilevel drill-down. 210 White Space Is Not Your EnemyPlace navigation, and any other important content, "above the fold." In Web design, this means that those components should be visible on a standard size browser when the page loads. No scrolling required.Use color to organize and order complex sites.Consider using a breadcrumb trail so your visitors can see where they've been and how to get back.For complex sites, a simple search box can be the best tool ever.
  • GUI (Graphical user interphase)
  • Why Gap pushed back changing its logo
  • How web design is similar to print design?
  • how to create a diverse palette
bright blue: cleanliness, strength, dependability. Light blue: peace, serenity, spirituality, friendliness.
  • RED
  • GREEN
  • BLUE
  • YELLOW
like form a wedding invitation. Formal, old-fashion-like. Difficult to read, small use
  • Balance
  • Ascender:
  • Descender:
  • script
cascading style sheets, how the content is formated, the design of it, fonts, colors, etc. [ font-family: Helvetica, arial, sans-seriff;Font-size: 20px;Font-weight: bold;Color: #123213
  • HTML
  • CSS
  • BROWSER
  • COLOR
Raster Pixel-based JPEG --- Vector
  • An original logo should ALWAYS be which of the following file types?
  • Now you know the relationship between primary and secondary colors:
  • On the screen, serif typefaces generally have better readability.
  • According to the design principles lecture, the acronym CRAP stands for what?
False (sans serif are best for screen. Serif are best for print)
  • An original logo should ALWAYS be which of the following file types?
  • On the screen, serif typefaces generally have better readability.
  • Use editing apps and take advantage of filters
  • Now you know the relationship between primary and secondary colors:
15 seconds-attention span-visual-sound-slow internet speeds-mobile video quality-light issues -sound issues-battery life-bad videos-no creativity-always shoot a video in landscapeSteady movement on video, movement is distracting
  • diagrams and illustrations
  • video on instagram
  • Modernist:
  • Commercial/offset-
lower portion of lower case letters that extends below the base line
  • Descender:
  • script
  • Meanline:
  • diaspera
Late modernism as a paradigm when Helvetica became really popular - 1957 designed. Like man's capability to study things, create them and have control around the 60s. It's ubiquitous, everywhere. Helvetica surged in 1957.Modernist designers said that typeface shouldn't have a meaning for itself. It should communicate the message, it should be clear, legible, neutral, conveying a message. A defining feature of Helvetica is the horizontal terminals that most letters have that are almost perfectly parallel. The tear drop in the a too. The classist modernist take is that people shouldn't be aware of Helvetica at all. It's to convey content. Like a crystal goblet, just hold it and it and what matters is what's inside. The way the message is dressed can defined the reaction to the messageBecasuse it's so used it can be too dull Pollisher post modernist said the type it's its own medium, it can communicate by itselfStefan Sagmaister
  • Homepage design
  • Helvetica movie
  • Monochromatic
  • How colors work
freshness, nature, organic, morality, health sustainability. Darker green money, stability, affluence, greed, jealousy.
  • GREEN
  • BLUE
  • YELLOW
  • RED
Used to guide the eye towards a certain point. It can be actual or implied. Implied: we don't have a particular line that points us towards itActual: actual lines that points us towards a certain point.
  • subtractive color
  • Directional force
  • Digital printing
  • Commercial/offset-
Color is highly subjective. It's hard to tell what will work where. Certain colors convey certain messages. Shades of colors are also important change perceptions.
  • Reflective colors
  • Color quick guide
  • color harmony
  • Directional force
reflective quality base color and the intense of white in there.
  • Color
  • Hue
  • Brightness
  • Saturation
spot can only be used in this type of printing
  • qualitative research
  • Left justified/ragged right:
  • Rules of color convey information
  • offset/commercial printing
positive, energy, vitality but also anger. Fast pace- 24-hour
  • YELLOW
  • GREEN
  • RED
  • BLUE
-Who is the target audience for this site?-What is the purpose of this site?-what action do you want viewers to take? -Purpose/content comes before design!Let the purpose of the site drive the design
  • web design strategic considerations
  • How web design is similar to print design?
  • SEO search engine optimization
  • instagram photo composition
Deals with using different pairings to get to color USING A VARIATION OF TINTS AND COLORS (MIXING THE COLORS WITH GRAY, WHITE OR BLACK ARE BETTER THAN USING THE COLORS PLAIN W/O ANY MIX)
  • monochromatic
  • color harmony
  • proportion
  • complementary
very big contrast between letters and serif. They're elegant, timeless, associated with fashion very often. Do not set large amounts of texts because it might be hard to read but good for headlines.
  • Color quick guide
  • Postmodernist:
  • Didot - moden serif:
  • Directional force
Pie charts are intended to show parts of a whole. Th e fullcircle represents 100 percent. So don't forget to indicate what the"whole" is. Th is ain't no mystery. Th en slice your pie portions accurately.
  • split complementary
  • caveat
  • Alignment
  • Pie charts
Fever charts. Known for their spikes and valleys, fever charts are goodfor showing change over time. A background grid helps readers quicklygrasp the trends. Remember algebra, slope and "rise over run"? Didn'tthink so. But you do need to know that the Y-axis equals the rise goingup and down vertically. What are you measuring? Th e stock market?Rainfall? Daily traffi c? Th at's your Y. Th e X-axis is always time or"run," running left (from the past) to right (into the future). In 3D, theZ-axis pushes out towards the viewer.
  • Fever charts
  • Pie charts
  • color harmony
  • inforgraphics ethics
internal: replace current browser window Extrernal: open new tab or browser windowMake links obvious usually and content wise. Style your links
  • Balance
  • Links
  • GREEN
  • branding
Web color and print color are different. Color shifts, changes, depends on each screen. The designer has more control in print than virtually. They use different color models. Poster, flyer, In Design. When using InDesign usually you'll use it for print CMYK.For web you'll usually be using Photoshop. You can also design on Photoshop with RGB.
  • Contrast
  • Color
  • Green
  • Shade
Mixing two primary colors at a time.
  • diagrams and illustrations
  • web design strategic considerations
  • Secondary and complementary colors:
  • Baseline
For 10,000 -20,000 or more usually used by web offset printers including newspapers, magazines, catalogs and books. Main difference between offset and web offset is in the paper. Web offset users large rolls as opposed to cut sheets in traditional offset.
  • measuring type
  • Web offset
  • web design
  • leading
how quicly can you read large amounts of texts. Left aligned, leading, tracking, kerning, justified the readability will be lower
  • legibility
  • baseline
  • readability
  • tone
type is measured in points type is measured from the top of an ascender to the top of the descenderor from bottom of descender to the top of the ascender72 ppints =1 inch3000 points = high res in print
  • Color shifting
  • Saturation
  • Modernist:
  • measuring type
traditional, artisanal, antique
  • old-style serif
  • Homepage design
  • slab seif:
  • content analysis
industrial, mechanical
  • slab seif:
  • slab serif
  • primary research
  • Alignment
observational, generally smaller from focus groups, in-depth design, etc.
  • quantitative research
  • Reflective colors
  • qualitative research
  • secondary research
Th ese are the most complex of the graphicstyles and usually require real artistic skill to execute. Diagrams andillustrations are best when kept simple. Again, the rules for good compositionwill help you set up strong diagrams and illustrations. Givethem focal points, as well as rhythm and fl ow
  • diagrams and illustrations
  • branding and web design
  • understand limitations
  • origins of infographics
looking over content what words were used, what typeface was used, etc.
  • digital printing
  • Commercial/offset-
  • Primary colors:
  • content analysis
When creating an identity kit/branding, beware of the font du jour. Be careful to use something popular try to go for something more classic than just a usual one. Don't use overused ones or jut for one.
  • novelty fonts
  • caveat
  • research
  • Color
---More predictable/reliable tools for creation Richer color through use of the RGB color modelLower image resolution is requiredMore space at relatively low cost
  • 8. according to winsye , which is the advantage of the print medium over the web medium
  • Which pairing on the color wheel represents the MOST contrasting relationships?
  • According to the WSINYE reading, which of the following infographics is the BEST choice for comparing things?
  • 4. the article "how to choose a type face" advices us not to use trite correlations. Which of these are trite correlations
---Web color is reflective (it's not reflective. It starts on the screen and goes straight into your retina)Color can be expressed in hexadecimal codesWeb color model is RGBAll are true
  • According to the design principles lecture, the acronym CRAP stands for what?
  • instagram photo composition
  • 7. all browsers display files in the same way
  • 5. which of the following is not true of web color?
It's software that reads a set of instructions and displays it in a way that's visually appealing. Every web page is a file. Color changes on each browser due to the arrangement of it's HTML , CSS code
  • frame
  • phone
  • browser
  • branding
extension in lower case letters that rises above the mean line
  • Ascender:
  • Descender:
  • slab serif
  • Alignment
Contrast, repetition, alignment, proximity
  • C.R.A.P
  • research
  • caveat
  • PURPLE
ODE TO COMIC SANS = never use itGenerally disliked: Papyrus, harabara, hobostd, brush script, marker felt,Usually liked: Helvetica, times new roman, future, myriad pro, Baskerville (seemed the most credible), Garamond
  • Basic rules
  • Postmodernist:
  • analogous
  • positioning
distance between the base line and the mean line
  • Descender:
  • Ascender:
  • x-height:
  • diaspera
alot depends on the culture, nationality and upbringing. Age can determine how we view colors
  • Rules of color convey information
  • Best practices and design conventions
  • web design strategic considerations
  • Which of the following is true of process color?
A designer never has full control over how a viewer sees a webpage. Color shifting for instance, each person has a different color pattern. Browsers can also affect how things are displayed
  • novelty fonts
  • Good design should
  • branding
  • web design
white
  • Primary colors:
  • RGB all at once
  • Quick printers
  • Web color and print color are the same.
gather data, analyze it with statistics and should be generalizable, like surveys, a census
  • content analysis
  • branding and web design
  • quantitative research
  • Good design should
Always frame the picture. Take a look at the atmosphere. Take a lot of shots, not just one, choose the best one.
  • Gray:
  • camera
  • BLUE
  • frame
Is not reflective. Web primaries are RGB. Red green and blue. The corneas are seeing these directly. If we have all at full brightness all at once, it creates white. CMYK all at once is black, RGB all at once is white. You can never match print and web colors exactly. You can get close colors but that's as far as you'll get. Even things like the type of paper (stock) can bring get to different results. Establish pantone, CMYK, RGB values that you can ensure consistency. The color picker dialogue box can convert colors for you. Color libraries takes you to spot colors.
  • web color = additive color
  • spot color/ink
  • In-house printing
  • Why Gap pushed back changing its logo
More affordable for 200 pieces, just short pieces. It's faster and cheaper. Can print variable data - different pieces of information in each tactic- with it. Good for specific information that might be part of specific
  • legibility
  • In-house printing
  • Postmodernist:
  • Digital printing
Are limited in their use, tend to be difficult to read. Use sparingly. Can add character to the design if used very minimally. Good for logo design. Good point to start, but use little.
  • Basic rules
  • novelty fonts
  • Monochromatic
  • Pie charts
transitional, fresher, newer
  • qualitative research
  • baskerville serif:
  • Half-tone process
  • centered or justified
Create an image bank containing sub-culture visuals created by the dominant cultureCreate an image bank containing sub-culture visuals created by the sub-culture---Have company executives selecting relevant visuals (subculture members should)Have a panel of experts from the subculture selecting relevant visuals.
  • An original logo should ALWAYS be which of the following file types?
  • 6. which is not a component of moriarty's process for creating a cultural palette?
  • Which of the following is true of process color?
  • 4. the article "how to choose a type face" advices us not to use trite correlations. Which of these are trite correlations
Majority Culture Images: Investigate the images of the subculture as seen and used by the source or dominant culture and the images currently used to communicate about the subculture to and within the dominant culture.Subculture Images: Investigate the images used by the subculture itself in its self presentation. These can come from field research and interviews with local experts.Image Bank: Develop an image bank combining all these symbols.Expert Panel Evaluation: Establish a panel of experts for that culture and ask the experts to rate the images in terms of their appropriateness, representiveness, and potential for offensiveness.Cultural Palette: Eliminate the symbols from both lists that are deemed inappropriate by the experts.Cross Cultural Palette: Compare the two lists. Identify a palette of the most appropriate colors and bias-free symbols that appear on both lists and thus communicate to both the dominant culture and the subculture
  • web design strategic considerations
  • diagrams and illustrations
  • how to create a diverse palette
  • Digital printing cont.
Bar charts. Bar charts are good for comparing things. Generally, use horizontal bars—except if you're dealing with time. If your bar chart shows change over time, revert back to the idea of time as horizontal
  • bar charts
  • novelty fonts
  • tracking
  • Proximity
don't have 3,000 options or barriers to entry.
  • qualitative research
  • digital printing
  • Brightness
  • make action easy
adding black to a pure hue
  • shade
  • tint
  • tone
  • hue
Coming up with a good brand involves research. When creating a brand you should research -the audience: who is using the audience, what are their preferences. How are they using the audience.- also look into the people who works in the company. The corporate culture should also be represented.
  • slab serif
  • research
  • Good practices
  • caveat
Mixing any two primary colors produces the secondary complement of the third primary color. Now you also know how to create contrast with color: Pair colors opposite each other on the wheel.
  • Now you know the relationship between primary and secondary colors:
  • According to the design principles lecture, the acronym CRAP stands for what?
  • web design strategic considerations
  • diagrams and illustrations
There are budget constraints. Not enough budget to get the color that you want. Different media can also make them different. If you're printing something in a commercial printer where the more ink, the more money you'll use. To save money but save visual interest is to use percentages of each color. To get to one ink. Tenth of ink to do it. It can give to different sizes of ink. Meet with the printer, call him or her about templates, what bleeds are requires. Each printer is different, but It's always good to meet.
  • important desicions
  • understand limitations
  • branding and web design
  • steps for creating a cultural palette
is the vertical spacing between lines of text. Measured from the one base line to the next. Leading has to be bigger than the fonts size. Same if it's the other way around. Type faces with a larger x-height needs to have a higher leading.
  • leading
  • kerning
  • tracking
  • baseline
horizontal line that marks the top of the lowercase letters
  • Counter:
  • tracking
  • Baseline
  • Meanline:
• Don't use Papyrus just because your topic is "ancient" in some way, especially if it's about Ancient Egypt. (Better yet, don't use Papyrus at all)• Don't use Comic Sans just because your topic is humorous. (Better yet, don't use Comic Sans at all)• Don't use Lithos just because your topic is about Greek restaurants.• Don't use Futura just because your topic deals with "the future".Don't be too obvious
  • Good practices
  • Assist in mnemonic value
  • branding and web design
  • avoid trite correlations
Goes hand-in-hand with branding. It's also what sets you appart. Volvo: safety, BMW: fun to drive, Mercedes: engineered, Lexus: luxuryFind a way to set you stand out from the rest. Find your niche.
  • branding
  • type crimes
  • positioning
  • Saturation
SEO are the things you do and how you can make them search engine friendly. Content is key. Make a list of most likely words people will look for in your site. The most often keywords appear, the more likely people are to click and check on your website. So repeat similar words relatively often. Also in your titles, headings and hyperlinks. Also use it in your web site code. Get a domain name that includes keywords too.
  • avoid trite correlations
  • SEO search engine optimization
  • Why Gap pushed back changing its logo
  • neutrals, tints, tones, shades
don't confuse legibility with communication. Not because you can see what it says, it communicates. Like the boring article that was published in a weird font that no one could get because the message didn't really say anything.
  • Postmodernist:
  • Color shifting
  • video on instagram
  • complementary
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