CBSE Questions for Class 10 Elements Of Business Selling Quiz 1 - MCQExams.com

Effective writers visualize ______ before writing
  • Story
  • Reader
  • Colours
  • Publisher
Press releases are usually sent to the :
(I) Newspapers
(II) Government
(III) Electronic media
(IV) Leading new agencies
(V) Local authorities
Select the correct answer from the options given below.
  • (III), (II) and (IV) only
  • (I), (II), (III) and (IV) only
  • (I), (II) and (V) only
  • (I), (II) and (IV) only
Which of the following is usually published by charitable institutions?
  • Commercial advertising
  • Non-commercial advertising
  • Institutional advertising
  • Comparative advertising
E-Correspondence is an electronic, cost-effective and fastest mode of communication as of today.
  • False
  • True
  • Partly true
  • None of the above
The psychological success of an advertisement depends on its ability to make the people _______.
  • description and narration
  • argumentation, selection and information
  • look and like
  • look, like, learn and buy
An _____ means that only the company employees that are set up on the server can access the company pages.
  • Internet
  • Intranet
  • Extranet
  • Webnet
The advertisement-"Usha: today's best selling fans", is an example of _______.
  • attention value
  • suggestive value
  • sentimental value
  • educational value
Advertising benefits to.
  • Manufacturers
  • Consumers
  • Wholesalers and retailers
  • All the above
Objections against advertising.
  • It is not productive
  • It forces people to desire and buy things which, in fact, are not within their means
  • It increases the cost of goods
  • All the above
Which of the following does not match with misleading claims and vulgarity in advertisement?
  • Aggressive advertising
  • Ethics in advertising
  • Mass level of advertising
  • Sales promotion
Advertising is to create _______.
  • primary demand for a product
  • brand name
  • more consumption
  • All the above
Advertising that stresses and persuades immediate buying of the product is known as ______.
  • commercial advertising
  • direct action advertising
  • product advertising
  • primary demand advertising
Consider the following statements and find out the correct alternative from the codes given below.
(i) A good salesman is one who can sell a refrigerator to an Eskimo.
(ii) Salesman are born, not made.
(iii) Physical distribution is an area where high cost-savings is possible.
  • (i) and (iii) are correct
  • (i) and (ii) are correct
  • (ii) and (iii) are correct
  • All of the above
Which is the example of memorizing value among the given options?
  • Forhans- the paste created by dentist
  • Relax- smoke a charminar
  • Indian Co - Indian made
  • Boost is the secret of my energy
Any paid form of non-personal presentation of goods or ideas by an identified sponsor is?
  • Personal selling
  • Advertising
  • Sales promotion
  • Publicity
What is Personal selling?
  • A recent and powerful form of persuasion.
  • Non personal stimulation of demand for a product or service.
  • An oral, face-to-face presentation with one or more perspective purchasers for the purpose of making sales.
  • Only paid form of non-personal presentation of goods or ideas by an identified sponsor.
Which of the following statement is not true?
  • Advertisements are never targeted to improve sales
  • Advertisements are prepared by professional agencies
  • Advertisements make positive impact on sales
  • Advertisements are expensive.
Match the items in List-I with those in List-II:
List - IList - II
(a) Post purchase behaviour(i) AIDA
(b) Personal selling(ii) ACMEE
(c) Everitt M. Rogers(iii) Diffusion of Innovation
(d) Salesperson training(iv) Cognitive dissonance
Indicate the correct matching.
  • $$(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$$
  • $$(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$$
  • $$(a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)$$
  • $$(a) - (ii), (b) - (i), (c) - (iii), (d) - (ii)$$
When constructing the ad, it is important to consider how to best _________.
  • attract attention to the advertisement
  • get right candidate
  • how will be the profit
  • the candidate reach in profit
A correct statement about advertising is ________.
  • it is a paid communication to the masses
  • it is meant to impart information, develop attitudes and create needs.
  • it induces action beneficial to the advertiser
  • all the stated options are correct
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