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CBSE Questions for Class 10 Elements Of Business Selling Quiz 2 - MCQExams.com
CBSE
Class 10 Elements Of Business
Selling
Quiz 2
Seeking customer's attention is one of the advantages of advertising.
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True
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False
Explanation
True, seeking customer's attention is one of the advantages of advertising .
Advertising is a non-personal form of promotion of goods and services. Advertisements are attractive and made in such a way that it grasps the attention of the consumer instantly .Hence seeking customer's attention is one of the advantages of advertising .
Lack of feedback cannot be counted as a demerit of advertisements.
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True
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False
Explanation
False, lack of feedback cannot be counted as a demerit of advertisements .
Advertising means any paid form of a non-personal presentation of ideas , goods and services by an identified sponsor . Advertising is done to reach masses and helps in promoting a good or service at large . Since it is a non-personal form of selling , instant feedback is not possible but the reach of advertising helps in getting the instant attention of the buyer.
_____________ provides direct and immediate feedback.
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Trade mark
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Packaging
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Personal Selling
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Advertising
Explanation
The
selling
agent can get
instant feedback
from the prospective buyer.
D
irect selling
helps reach the audience that we cannot reach in any other form. There are sometimes customers that cannot be reached by any other method.
False and misleading claims and vulgarity in advertisements do not match with _________.
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aggressive advertising
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ethics in advertising
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mass level of advertising
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sales promotion
Explanation
Advertising is a part of promotional mix that uses audio or video or both form of marketing communication. The ethics in advertising underlines that truth and facts about the product has to be communicated to consumers.
Advertising lacks ______________.
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Reaching to a large number of people
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Impersonal communication
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Direct Feedback
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Covering market in short time
Explanation
It is very difficult to judge the effectiveness of an advertising message as there is no accurate feedback regarding its impact.
_______ is a mode of direct marketing by the manufacturer, It consists of recruitment of persons who act as distributors of company's products.
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Viral marketing
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Integrated marketing
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Network marketing
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Aggressive marketing
Explanation
Network marketing, also known as Multi-Level Marketing (MLM), is business model where independent contractors buy into a company and earn a commission on the products they sell. Network Marketing is a business Model in which a distributor network is needed to build the business.
Out of the following selling tactics and practices are not indicative of an unconscionable transaction?
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Grossly excessive pricing
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Not taking advantage of those in desperate straits.
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Excessive interest rates.
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Taking advantage of the illiterate or mentally disabled
Direct feedback is one of the demerits of personal selling.
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True
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False
Explanation
False , direct feedback is one of the merits of personal selling .
Personal selling is a direct contact of the customer and the sales person wherein the sales person informs the buyer with the products details and get instant feedback by the customer where they like the product or not .
Feedback is necessary for a company to know the consumer preferences and market analysis.
Customer gets ________ through personal selling.
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Refunds
0%
Latest market information
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Discounts
0%
Report
Explanation
Customer gets latest marketing information through personal selling . In personal selling the sales person directly contacts the buyer or the customer .
There is a direct interaction between the buyer and the seller which leads to information provided directly to the customers . Hence the customer receive the latest market information.
__________ is not a part of advertising.
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Paintings
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T.V advertising
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Banners
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None of the above
Explanation
All the above given options are a part of advertising .
Advertising is any paid form of non-personal representation and promotion of goods , services or ideas by an identified sponsor . It includes T.V advertising, banners, paintings.
Personal selling helps in developing a relationship with the _______.
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Seller
0%
Distributor
0%
Potential customers
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Audiences
Explanation
Personal selling helps in developing a relationship with the potential buyers/consumers .
Personal selling is a means to develop a direct relationship with the buyer . The salesperson directly contacts the buyer where he can change the selling description as per the needs and requirements of the buyer.
Personal selling can give a personal touch to the selling process.
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True
0%
False
Explanation
True, personal selling gives a personal touch to the selling process as the salesperson is in the direct contact with the customer where he can understand the need, taste and the preference of the customer and sell products accordingly.
As per Plain Language Commission, USP means:
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Unique Sales Position
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United Selling Proposition
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Unique Selling Proposition
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Unique Selling Participation
Explanation
As per plain language commission, USP means unique selling preposition which is a factor that differentiates a product from its competitors such as lowest cost, highest quality or the first ever product of its kind etc.
________ involves oral presentation of message in the form of conversation.
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Sales promotion
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Personal selling
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Publicity
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Advertising
Explanation
Personal selling involves oral presentation of message in the form of conversation .
Personal selling involves direct contact between the customer and sales person . Here the sales person has a conversation with the customer through which he provides information and details of the product .
Advertising adds to the sales promotion.
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True
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False
Explanation
Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc. Advertising is the process informing and persuading consumers to buy the product offered by the company.
Which of the following is not a merit of personal selling?
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Minimum wastage
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Direct feedback
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Flexibility
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None of the above
In order to have a fair chance of selection, a press release should have the following:
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New value
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Factual
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Suitable
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All of above
A ______ is usually drafted in-house by the Public Relations Officer of the company, who makes available information with him which may be published without any major cuts in the print or electronic media
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Pass Report
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Press Release
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Public Notice
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None of the above
Selling is a narrow concept as compared to marketing.
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True
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False
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Partly true
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Partly false
Explanation
True .selling is a narrow concept as compared to marketing . As selling is part of marketing which is a wider concept .
Marketing is related to promotion and transfer of the commodity from one person to the other . Marketing concept incorporates a number of activities like identifying the need of customers , desig
ning and developing the product as per their wants etc.
Classifieds, public notices and appointments are the various forms of __________.
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advertisement
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press Release
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internal Communication
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All of above
Explanation
Advertising is the activity of producing information for promoting the sale of commercial products or services . Advertising includes classifieds , public notices and appointments .It is bringing a product to the attention of the potential customers and the current customers.
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