CBSE Questions for Class 10 Elements Of Business Sellling And Distribution Quiz 2 - MCQExams.com

Online marketing is associated with _______.
  • segmentation
  • product life cycle
  • distribution
  • packing
Advantage of network marketing is/are:
  • The distribution network grows continuously
  • The network companies can maintain higher margins on their products
  • Lower overhead costs as no infrastructure is required under network marketing
  • All of above
Which of the following company fall under the network marketing umbrella?
  • Ducati
  • Coca Cola
  • Amway
  • All of above
Advantage of network marketing is/Eire:
(I) Distribution network grows continuously
(II) Distributors often become the largest customers and hence take over the control of the company
(III)Network companies can maintain higher margins on their products
(IV)Difficult for the manufacturer to exercise effective control over his sales team.
Select the correct answer from the options given below.
  • (I) & (II)
  • (II) & (III)
  • (IV) & (I)
  • (I) & (III)
Which of the following is a modern marketing concept?
  • Sales maximisation
  • Customer satisfaction
  • Profit maximisation
  • Wealth maximisation
Advantage of network marketing is/are:
(I) Distribution network grow continuously
(II) Distributors often become the largest customers and hence take over the control of the company.
(III) Network companies can maintain higher margins on their products.
(IV) Difficult for the manufacturer to exercise effective control over his sales team.
Select the correct answer from the options given below.
  • (I) & (II)
  • (II) & (III)
  • (IV) & (I)
  • (I) & (III)
Network marketing is a mode of _____________ by the manufacturer.
  • Indirect marketing
  • Direct marketing
  • Both (A) and (B)
  • Neither (A) nor (B)
_________________ activities start after the product has been developed.
  • Selling
  • Marketing
  • Publicity
  • None of these
What is the other name of network marketing?
  • Multilevel marketing
  • Zero level marketing
  • Both (a) and (b)
  • None of the above
The main factors in global marketing are ________.
  • social and technical changes
  • government policy and legislation
  • marketing activities and plans
  • all of the above
Keeping the view of marketing, an organization that enjoys competitive advantage in an industry has done so by__________.
  • constantly enlarging its marketing activities
  • creating superior value for customers.
  • focusing on long-term profit.
  • charging lower prices than competition
The purchasing department's primary goals include(s) _________.
  • To locate suppliers that can provide goods and services in accordance with the buyer's requirements.
  • To buy items that meet the quality specifications of the buyer.
  • To create a stream of deliveries into the buyer's premises that minimize the raw materials inventory investment
  • All of the above
________ is the first phase of Materials Management.
  • Purchasing
  • Marketing
  • Branding
  • Advertising
Common internal marketing effort(s) include(s) which of the following?
  • Ensuring that all employees know that their contributions are essential to the companys success.
  • Educating all employees about the companys products and services.
  • Encouraging employee input on corporate policies, management and operation including criticism.
  • All of the above
Which of the following is/are the benefit(s) of telemarketing?
  • Telemarketing takes the time and cost out of finding new customers.
  • Telemarketing provides customer satisfaction and often exceeds the needs of the customer.
  • Canvas existing customers to reveal buying trends, or the potential for new business.
  • All of the above
The purpose of internal marketing is _____.
  • increase employee engagement
  • fostering brand advocacy
  • promotion of company's objectives
  • all of the above
Supply of spare parts and attending to customers come under which of the services of retailers to customers?
  • Convenience in buying
  • Wide selection
  • New products information
  • After-sales services
________ is the organized acquisition of goods and services on behalf of the buying entity.
  • Production
  • Marketing
  • Purchasing
  • Advertising
The disadvantage of network marketing is/are:
  • Sales forecasting is difficult
  • Distributors often become the largest customers and hence take over the control of the company.
  • Difficult for the manufacturer to exercise effective control over his sales team.
  • All of above
Common purchasing activities include _______.
  • receive and verify purchase requisitions
  • search for qualified suppliers that can fulfill the buyer's needs
  • issue purchase orders to suppliers
  • all of the above
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