CBSE Questions for Class 12 Commerce Business Studies Marketing Quiz 1 - MCQExams.com

Which one of the following is not the mode of Direct Distribution System?
  • Trading mediators
  • Vending machines
  • Own sales depot
  • Franchise shops
Which of the following is a brand name?
  • Asian Paints
  • Woodland
  • Nike
  • None of the above
Secondary package refers to ________________________.
  • Additional layers of protection
  • First layer of protection
  • Immediate container
  • Transportation package
Airtight containers and packets used for chips, biscuits and jams etc., are the example of ______________.
  • Product identification
  • Product promotion
  • Product Protection
  • Product differentiation
Which of the following is a quality of a good salesperson?
  • Communication skills
  • Mental quality
  • Honesty
  • All of the above
Keeping the view of marketing an organization that enjoys competitive advantage in an industry has done so by ________.
  • constantly enlarging its marketing activities
  • creating superior value for consumers
  • focusing on long-term profit
  • charging lower prices than competition
Which of the following statement is not true?
  • Advertisements are never targeted to improve sales
  • Advertisements are prepared by professional agencies
  • Advertisements make positive impact on sales
  • Advertisements are expensive.
Which one of the following is not a part of 'marketing mix'?
  • Price
  • Planning
  • Product
  • Place
Film production is done by which method of production?
  • Job method
  • Batch method
  • Flow method
  • Group method
Marketing is a _______ concept than selling
  • narrow
  • older
  • broader
  • none of the above
The part of a brand which can be recognized but not utter able is called _______. 
  • Brand name
  • Trade mark
  • Brand mark
  • Sign
Branding is not related to marketing.
  • True
  • False
Branding does not enable differential pricing.
  • True
  • False
Product is something made in a factory; a ________ is something bought by the customer.
  • product
  • brand
  • branding
  • loyalty
Government and legal regulations do not affect the price of a product.
  • True
  • False
Which of the following is not a pricing objective?
  • Surviving in competitive market
  • Attaining product quality
  • Obtaining market share leadership
  • Informing the masses about the product
Which of the following is not a function of labeling?
  • Grading of products
  • Providing information required by low
  • Helping in promotion of the product
  • Rising standards of health and sanitation
Labeling is similar to packaging.
  • True
  • False
Seeking customer's attention is one of the advantages of advertising.
  • True
  • False
In which of the following methods is the evaluation done by someone other than the employee's own supervisors?
  • Essay method
  • Critical incident method
  • Field review method
  • None of the above
"Marketing may be defined as the performance of business activities that directs the flow of goods and services through producers to consumers." This definition is given by ____________.
  • H. L. Hansen
  • Indian Marketing Association
  • American Marketing Association
  • Howard and Upton
_____________ defines Marketing Mix is the combina-lion of four inputs which constitute the core of a company's marketing system, i.e., the product, the price structure, the promotional activities and the distribution system.
  • CuIliton
  • Kotler
  • William J. Stanton
  • Howard and Upton
Choose the correct answers from the following alternatives given
An advertisement to sell a thing by auction is:
  • an offer
  • an invitation to offer
  • no offer at all
  • a contract
Tobacco companies have been criticized for marketing cigarettes which are said to cause lung cancer. In this example, which element of the marketing mix is considered to be at blame? 
  • Product
  • Price
  • Promotion
  • Place
The first step in relation to a market assessment is to :
  • Obtaining data specific to the problem
  • Analysing the situation
  • Data analysis and Interpretation
  • Defining the problem
The marketing assessment process involves :
  • Defining the problem
  • Analysis of the situatioj
  • Obtaining data that is specific to the problem
  • All of above
Price discrimination is defined as ___________.
  • The practice of charging different prices to different consumers for the goods or services by slightly altering the packaging or features for the different groups
  • Disregarding the profit motive by favoring one group of buyers over another by charging that group a lower price
  • The practice of charging different prices to different consumers for the same goods or services
  • The practice of selling a goods or services for the same to different groups of consumers group but slightly altering, quantity or features of the goods or services for each group
Effective Sales writing demands: Attention, Interest, Desire, Action and Satisfaction.
  • False
  • True
  • Partly false
  • None of above
One aim of societal marketing is to 
  • Consider consumers needs and long-term welfare
  • Encourage satisfaction of short-term needs
  • Demand support from local communities
  • Form partnerships which benefit the selling organization
Classifieds, public notices and appointments are the various forms of __________.
  • advertisement
  • press Release
  • internal Communication
  • All of above
A commodity which is bulky and cheap will have:
  • narrow market
  • wider market
  • international market
  • cannot be specific
What is that market called when the good sells at the same price in all parts of the market?
  • best market
  • perfect market
  • profit maximizing market
  • rational maximizing
The firm is a price-maker in which market structure?
  • monopoly
  • perfect competition
  • discriminating monopoly
  • oligopoly
______________ specifies the volume of production during a period(s).
  • Cash budget
  • Material budget
  • Production budget
  • Sales budget
Selling is a narrow concept as compared to marketing.
  • True
  • False
  • Partly true
  • Partly false
Entry-exist is free under which market structure?
  • Oligopoly and monopolistic competition
  • Perfect competition and monopolistic competition
  • Perfect competition and monopoly
  • Perfect competition and oligopoly
_____________ specifies the estimated quantity and cost of material during different volumes of production.
  • Case budget
  • Material budget
  • Production budget
  • Sales budget
Equilibrium price is also called:
  • balanced price
  • market price
  • stable price
  • all of the above
____________ specifies expected sale of goods during a period(s).
  • Cash budget
  • Material budget
  • Production budget
  • Sales budget
Defraction is a situation where:
  • prices are falling
  • value of money is rising
  • output is falling
  • all of the above
_________ evaluates how easy it is for buyers to drive prices down.
  • Buyer Power
  • Supplier Power
  • Customer Power
  • Industry Power
Catalogue of price in shop or store is the example of _________.
  • contract
  • offer
  • invitation to offer
  • advertisement
Which of the following are the methods of marketing the new issue of securities?
1.Listing of securities
2.Jobbers and brokers
3.Private placement of securities
4.Privileged subscriptions
Select the correct answer
  • 1 and 2
  • 2 and 3
  • 3 and 4
  • 1,2, 3 and 4
Development process is taken for_________.
  • Middle and lower level people
  • Manager & executies
  • Executives
  • None of above
Market innovation refers to ___________________.
  • Discovering new product and market
  • Setting up of a new shop
  • Acquiring a market place and bring innovation to it.
  • Procurement of capital to buy market
Identify the method in which inventory is valued at the latest prices prevailing in the market
  • LIFO
  • FIFO
  • Weighted average method
  • Replacement price method
In a capitalist economy, allocation of resources is done by
  • Producers
  • Government
  • Planners
  • Price mechanism
Dual system of pricing exist in
  • Free market economy
  • Socialist economy
  • Mixed economy
  • None of the above
Sell _________ and not ______ is the statement given by steve is...
  • Company, customers
  • Desire, wants
  • Products,dreams
  • Dreams, product
The issues of ethics faced by marketing include
  • Black market, grey markets
  • Occupational safety and health
  • Affirmative action
  • All of the above
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