CBSE Questions for Class 12 Commerce Business Studies Marketing Quiz 10 - MCQExams.com

________ short term perspective while _______ is a long term one.
  • Marketing, selling
  • Selling, marketing
  • Marketing, financial planning
  • None of the above
The company sets its marketing budget by estimating the investment in current assets at different points of time. Select the type of budget keeping in view the above mentioned purpose ?
  • Sales Budget
  • Cash-Budget
  • Working capital Budget
  • Production Budget
Out of the following selling tactics and practices are not indicative of an unconscionable transaction?
  • Grossly excessive pricing
  • Not taking advantage of those in desperate straits.
  • Excessive interest rates.
  • Taking advantage of the illiterate or mentally disabled
Marketing management is _______ ?
  • Managing the marketing process
  • Monitoring the profitability of the companies prod acts and services
  • Selecting target markets
  • The art and science of choosing target markets and getting, keeping and growing customers through
Selling and marketing have synonymous meaning.
  • True, both can be used interchangeably
  • False, selling is a narrow concept
  • False, marketing is narrow concept
  • The concepts cannot be compared
Marketing mix includes _______.
  • product or services
  • financing
  • retailers
  • consumers
The main factors in global marketing are___________.
  • social and technical changes.
  • government policy and legislation.
  • marketing activities and plans.
  • all of the above.
In marketing the law of _________ is followed.
  • ceveat emptor, let the buyer beware
  • ceveat Vendor, let the seller beware
  • both (a) & (b)
  • none of the above
________ means the mechanism through which products and services are sold, exchanged and transferred.
  • business
  • market
  • financial management
  • Transformation process
The organisation tries to develop new products or services and thereby makes similar existing products obsolete. Which strategy does the organisation follow?
  • Expansion
  • Innovation
  • Intensification
  • Concentration
The process of identifying and differentiating an organisation's products, processes on services from another organisation by giving it a name, phrase or other mark is called __________.
  • Branding
  • Benchmarking
  • Quality management
  • None of these
A firm enjoys maximum control over the price of its product under __________.
  • monopoly
  • perfect competition
  • oligopoly
  • Imperfect competition
The marketing mix when applied to international markets must _______.
  • be standardised throughout the global market
  • ignore the cultural & environmental variations between the different markets
  • take into account the cultural and environmental differences between markets
  • a & b
The Cobb-Douglass Production Function is often used as ____________.
  • Q = A K a L b
  • Q = A K a L 1 - b
  • log Q = a log k = log c
  • Q = A b a - L a
If a retailer displays shampoo as a personal care item, as a fashion accessory or as a bath room product, then it presents an example of _____________.
  • Market Penetration
  • Product Development
  • Market Development
  • Intensification
For a letter to be a good news letter is should have
  • Evident approach
  • Direct approach
  • Long sentences
  • Short sentences
When a firm is producing its own inputs or owns its own sources of distribution of outputs, it undergoes _____________.
  • forward integration
  • backward integration
  • vertical integration
  • horizontal integration
It is the process of eliciting support for a company and its activities from its employees. Name it
  • Internal Marketing
  • Direct Marketing
  • Internet Marketing
  • None of the above
TQM's major emphasis is on __________.
  • Product quality
  • Company profitability
  • Customer delight
  • Employee training
Horizontal merger is a combination of ____________ in the same business and as the production process.
  • single firm
  • single or two firm
  • two or more firms
  • all of these
Choose the correct answers from the following alternatives given
Arun had deposited a bag in the cloak room of a railway station by paying Rs.On the face of the ticket, issued to him were inscribed see reverse for terms & conditions. Clause 10 of the printed Terms & Conditions limited the liability of the company for loss of a baggage to Rs.The bag was lost and Arun claimed Rs. 650 as its value.
  • Arun was not bound by the conditions on the back of the ticket as he had not read them at all.
  • Arun was bound by the conditions on the back of the ticket even if he had not read them.
  • Arun was not bound by the conditions on the back of the ticket as his claim was 13 times more than the compensation offered to him by the railway company.
  • Arun was bound by the conditions on the back of the ticket as he had not read them in full.
In order to have a fair chance of selection, a press release should have the following:
  • New value
  • Factual
  • Suitable
  • All of above
A ______ is usually drafted in-house by the Public Relations Officer of the company, who makes available information with him which may be published without any major cuts in the print or electronic media
  • Pass Report
  • Press Release
  • Public Notice
  • None of the above
Customers can be made aware of the availability of goods through ______.
  • distribution
  • warehousing
  • banking
  • advertisement
They are especially useful when there is _______ publicity about the company or its products.
  • no
  • positive
  • negative
  • less
Compared to other marketing communications tools, PR is the_____________.
  • excellent at closing sales
  • average for generating trust & confidence
  • worst for generating trust & confidence
  • best for generating trust & confidence
Which of the following is true with regards to public relations?
  • A good public relations campaign highlights a small businesss products and services through creative means.
  • Regularly touting a company's earnings, job creation and overall economic impact can help establish it as an important part of a city's economic engine.
  • Internal public relations campaigns have the potential to bolster staff morale, improve communications and motivate employees.
  • All of the above
In case of_________ layout, production is carried on in special purpose machine.
  • functional
  • product
  • stationary
  • combined
Difference between budgeted amounts and actual results is classified as ____________.
  • standard deviation
  • variances
  • mean average
  • weighted average
Which is the problem of marketing communication?
  • Distance
  • Hidden sources and data
  • Lack of trust
  • All of the above
Most organisations, business nowadays, have a separate department to manage public relations.
  • True
  • False
Public relations requires the purchase of media.
  • True
  • False
The main task of ________ is to disseminate information and build goodwill about the business. 
  • public relations department
  • marketing department
  • finance department
  • all of above
Consider the following
    1. Pricing objective
    2. Pricing methods
    3. Pricing strategies
    4. Pricing decision
    Arrange them in correct sequence
    • (1), (3), (2), (4)
    • (1), (4), (3), (2)
    • (2), (1), (4), (3)
    • (4), (2), (3), (1)
    Philosophy of marketing
      1. Product oriented marketing
      2. Production oriented marketing
      3. Sale oriented marketing
      4. Customer oriented marketing
      5. Social marketing
      6. Green marketing
      • i, ii, iii and iv
      • ii, iii, iv and v
      • iii, iv, v and vi
      • All of the above
      The cost per unit of a product manufactured in a factory amounts to Rs 160 (75% variable) when the production is 10, 000 units. When production increases by 25%, the cost of production will be Rs per unit.
      • Rs 145
      • Rs 150
      • Rs 152
      • Rs 140
      Projects which are mutually exclusive but different on scale of production or time of completion then the _____________.
      • external return method
      • net present value of method
      • net future value method
      • internal return method
      Consider the following
        1. Changes in quality
        2. Changes in compositions
        3. Tastes and preferences
        4. Price differences
        Which of the above impose limitations in the use of price indices to measure the terms o
        • 1 and 2
        • 2 and 3
        • 1, 2 and 3
        • 1, 2 and 4
        Second ranked product in incremental revenue allocation method is termed as __________.
        • primary product
        • First incremental product
        • Second incremental product
        • Third incremental product
        What best explains a shift in market supply curve to the right?
        • An advertising campaign is successful in promoting the good
        • A new technique makes it cheaper to produce the good
        • The government introduces a tax on the good
        • The price of raw materials increases
        The marketing concern generally taps three sources for financing its activities there are ___________.
        • Owned Capital
        • Trade Credit
        • Bank Credit
        • All of these
        Tender Price means _______________.
        • Quotation Price
        • Probable Sale Price
        • Price informed to the customer
        • All of the above
        Unique value auction is mainly applies to?
        • New products
        • Second hand products
        • Engineering products
        • None of the above
        Securities with less predictable prices and have longer maturity time is considered as ______________.
        • cash equivalents
        • long-term investments
        • inventories
        • short-term investments
        Market value of option which is out-of-money is ______________.
        • greater than zero
        • equal to zero
        • lesser than zero
        • equal to one
        Which of the following persons can opt for composition scheme?
        • Person making any supply of goods which are not leviable to tax under this Act
        • Person making any inter-State outward supplies of goods
        • Person effecting supply of goods through an e-commerce operator liable to collect tax at source
        • None of the above
        What describes a process of continuously measuring results and comparing those results to optimal performance so that actual performance may be improved?
        • Performance
        • Capacity planning
        • Benchmarking
        • Data cleansing
        Stock which has higher correlation with market tend to have ___________________.
        • high beta, less risky
        • low beta, more risky
        • high beta, more risky
        • low beta, less risky
        Jaya Limited has chalked out an action plan in order to increase its market share in the international market by 20% in the next one year. The action plan contains the details about how the production levels will be increased, promotional activities will be carried out and so on. Identify the type of marketing function being described in the given lines.
        • Product designing and development
        • Packaging and labelling
        • Marketing planning
        • Gathering and analysing market information
        Which of the following is a feature of marketing process?
        • Developing an exchange mechanism
        • Satisfying needs and wants of the consumers
        • Creating a market offering
        • All of the above
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