MCQExams
0:0:1
CBSE
JEE
NTSE
NEET
Practice
Homework
×
CBSE Questions for Class 12 Commerce Business Studies Marketing Quiz 11 - MCQExams.com
CBSE
Class 12 Commerce Business Studies
Marketing
Quiz 11
Sanjeev went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.
Report Question
0%
Brand mark
0%
Brand name
0%
Generic name
0%
Trademark
Explanation
That part of a brand, which can be spoken, is called a brand name. In other words, brand name is the verbal component of a brand. Brand name helps in creating product differentiation, i.e., providing basis for distinguishing the product of a firm with that of the competitor, which in turn, helps in building customers
loyalty and in promoting its sale.
Active Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colors. Identify the type of marketing philosophy being described in the above lines.
Report Question
0%
Societal marketing concept
0%
Marketing concept
0%
Production concept
0%
Product concept
Explanation
With the increase in the supply of the products, customers start looking for products which are superior in quality, performance and features. The focus of business activity, here, is to bring continuous improvement in the quality, incorporating new features, etc. Thus, product improvement is the key to profit maximisation of a firm, under
the concept of product orientation.
Hence, D is the correct option.
Which of the following is not a tangible asset?
Report Question
0%
Machinery
0%
Trademarks
0%
Offices
0%
Factories
Explanation
Finance is required for buying a variety of assets, which may be tangible like machinery, factories, buildings, offices; or intangible such as trademarks, patents, technical
expertise, etc.
Jagdish is a wholesaler of food grains. He categorises his stock into different groups on the basis of their quality and also fixes up the prices accordingly. Identify the type of marketing function being mentioned in the given line.
Report Question
0%
Standardisation and grading
0%
Warehousing
0%
Transportation
0%
Physical distribution
Explanation
Grading is the process of classification of products into different groups, on the basis of some of their important characteristics such as quality, size, etc. Grading is particularly necessary for products that are not produced according to predetermined specifications, such as in the case of agricultural products, say wheat,
oranges, etc.
Hence, A is the correct option.
In order to improve upon its competitive edge, Lalita Limited has change the packaging of its hair care products. They are now available in a consumer friendly design, which has a nozzle attached to the lid so that at the time of usage, the consumer doesnt need to open the cap of the bottle. Name the marketing function being explained in the given lines.
Report Question
0%
Physical distribution
0%
Promotion
0%
Customer support services
0%
Product designing and development
Explanation
An important marketing activity or decision area relates to product designing and development. The design of the product contributes to making the product attractive to the target customers. A good design can improve the performance of a product and also give it a competitive advantage in the
market.
Hence, D is the correct option.
In order to get feedback about its new product launch, Jaggi Limited conducted an online survey through a short questionnaire. Identify the marketing function being mentioned in the given line.
Report Question
0%
Packaging and labelling
0%
Product designing and development
0%
Marketing planning
0%
Gathering and analysing market information
Explanation
Gathering and analyzing market information is necessary to identify the needs of the customers and take various decisions for the successful marketing of the products and services. This is important for making an analysis of the available opportunities and threats as well as strengths and weaknesses of the organization and helps in deciding what opportunities can best be pursued by it. For example, rapid growth is predicted in several areas of the Indian economy.
Hence, D is the correct option.
Ratan had started the business of producing exclusive home decor items under the brand name Elite 15 years back. Over the years, he has diversified into new segments like home furnishing, furniture and kitchenware. However, all the products are being sold under the same brand name Elite, as it appears to be apt for all of them. Identify the relative feature of a good brand name being described in the given case.
Report Question
0%
Versatile, can be used for brand extension
0%
Distinctive/easily identifiable
0%
Reflects the functions of the product
0%
Short and easy to pronounce, spell and remember
Explanation
In the given case, the feature of a good brand name that is highlighted is - 'The brand name should be sufficiently versatile to accommodate new products, which are added to the product line'. Choosing the right brand name is one of the most important decisions of marketing.
Hence, A is the correct option.
Sky Limited has decided to launch solar jackets, which will have an inbuilt solar charger as well. In order to make its product competitive, the company has decided to offer it for sale within the range of Rs. 1500 to Rs.Identify the related function of marketing being mentioned in the given case.
Report Question
0%
Promotion
0%
Pricing
0%
Packaging and labelling
0%
Branding
Explanation
Price is an important factor affecting the success or failure of a product in the market. The demand for a product or service is related to its price. Generally, the lower the price, the higher would be the demand for the product, and vice-versa. The marketers have to properly analyze the factors determining the price of a product and take several crucial decisions in this
respect.
Hence, B is the correct option.
Which segmentation approach is the most compatible with the spirit of the marketing concept?
Report Question
0%
Benefit sought
0%
Income
0%
Social class
0%
Family size
Explanation
Benefit sought is a segmentation approach which divides the market based upon the perceived value, benefit or advantage consumers perceive that they receive from a product or service. Benefit sought is the most compatible with the spirit of the marketing concept because it delivers the maximum customer satisfaction and makes a win win situation for the organization and consumers.
In order to enhance the easy marketability of the products, Dev, a producer gets the home furnishing products manufactured in confirmation to the predetermined specifications. Identify the type of marketing function being described in the given case.
Report Question
0%
Transportation
0%
Standardisation and grading
0%
Warehousing
0%
Physical distribution
Explanation
Standardization refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output. It ensures the buyers that goods conform to the predetermined standards of quality, price, and packaging and reduces the need for inspection, testing, and
evaluation of the products.
Hence, B is the correct option.
Drivya Limited is a chain of trusted optical centers for prescription & fashion eyewear. It caters to affluent people with a range of premium sunglasses for men, women and kids. In order to raise the level of buyers satisfaction, the company has decided to create a special section in each of its outlets for handling customer complaints and adjustment requirements. Identify the type of marketing function described in the given lines.
Report Question
0%
Physical distribution
0%
Promotion
0%
Customer support services
0%
Product designing and development
Explanation
Customer support services, such as after-sales services, handling customer complaints and adjustments, procuring credit services, maintenance services, technical services, and consumer information, aim at providing maximum satisfaction to the customers. These are very effective in bringing repeat sales from the customers and developing brand
loyalty for a product.
Hence, C is the correct option.
Following the level of packing is optional, products may have or may not have?
Report Question
0%
Primary Level
0%
Secondary Level
0%
Tertiary Level
0%
None of the Above
Explanation
Primary Packaging: The packaging that most closely touches a product, often referred to as “retail packaging.”
Secondary Packing: The packaging used to ship products already in primary packaging. Its main goals are to protect products and provide branding during shipping.
Tertiary Packaging:
The packaging used most often by warehouses to ship secondary packaging. Its mail goal is to properly protect shipments during their time in transit.
We can clearly see that packaging is not optional at any level of packing. Hence, correct answer is option D.
Cola Limited has decided to market its products through the conventional network of manufacturer-wholesaler-retailer-consumer. Identify the function of marketing being described in the above line.
Report Question
0%
Warehousing
0%
Transportation
0%
Standardisation and grading
0%
Physical distribution
Explanation
The physical handling and movement of goods from the place of production to the place of distribution
is referred to as physical distribution. It includes transportation, warehousing, and all other activities related to logistics of the goods offered by the marketer.
Hence, D is the correct option.
For promoting sales, advertising endeavors may be made as per which of the following?
I. Competitive parity
II. Objective and task
III. Tied sales
IV. All-one-can-Afford
Report Question
0%
I and II only
0%
II, III and IV only
0%
I, II and IV only
0%
III and IV only
Which of the following is used for achieving short-term sales?
Report Question
0%
Personal selling
0%
Advertising
0%
Sales promotion
0%
Public relations
Explanation
All of the above mentioned marketing tools are the elements of promotional mix. Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc.
Which of the following concepts is based on development, design and implementation of marketing programmes, processes and activities that recognize their breadth and interdependence?
Report Question
0%
Product concept
0%
Sales concept
0%
Societal marketing concept
0%
Holistic marketing concept
Explanation
Holistic philosophy is characterized by the belief that the parts of something are intimately interconnected and explicable only by reference to the whole. Holistic marketing considers business and all its parts as one single entity and gives a shared purpose to every activity and person related to that business.
'Intensive distribution method' is referred to ______.
Report Question
0%
minimum expansion
0%
maximum expansion
0%
minimum contraction
0%
maximum contraction
The concept of marketing-mix, consisting of the $$4\ P's$$ of marketing, was developed by _________.
Report Question
0%
E. Jerome McCarthy
0%
Peter F. Drucker
0%
Philip Kotler
0%
William J. Stonton
Explanation
Marketing mix is a combination of factors that are in a company's control to influence consumers to purchase its products. E. Jerome McCarthy was an American marketing professor and proposed the concept of 4P's of Marketing in 1960 in his book 'Basic Marketing'.
Which of the following is not a method of segmenting a market?
Report Question
0%
Behavioural segmentation
0%
Psychograpic segmentation
0%
Benefits segmentation
0%
Customer segmentation
Explanation
Market segmentation refers to dividing a vast market or consumers. It is carried out to select the best suitable market for the product or service offered by a company.
The most common forms of market segmentation are-behavioral segmentation which divides the market based on the consumer's behaviour, usage pattern and buying pattern.
Physchographic segmentation uses the people' lifestyle, activities and interests as a bases of segmentation.
Benefits segmentation refers to dividing the market based on the advantage or benefit the consumers perceive that they obtain from the product.
Select the phases of Product Life Cycle:
$$1.$$ Initiation $$2.$$ Decline $$3.$$ Boom $$4.$$ Introduction $$5.$$ Maturity $$6.$$ Growth.
Report Question
0%
$$1, 3, 5, 6$$
0%
$$1, 2, 3, 4$$
0%
$$4, 6, 5, 2$$
0%
$$2, 3, 5, 6$$
Explanation
The sequence of stages that a new product goes through is known as product life cycle.
The introduction stage is where the product is introduced in the market.
Growth is the stage where the product's sales and popularity increases.
Maturity is the stage where the product's sale decreases or diminishes and there appears a competition with similar products.
Decline stage is where the company has to make a decision as to continue with the product by adding new features or pulling the product out of the market.
Which of the following is considered appropriate for cost-plus pricing?
I. Product Tailoring
II. Public Utility Pricing
III. Refusal Pricing
IV. Monopoly Pricing
Report Question
0%
I and II only
0%
I, II and III only
0%
II, III and IV only
0%
III and IV only
Explanation
Cost plus pricing a a cost based method of setting prices for goods and services.
Product Tailoring - Product tailoring refers to altering the offered product to cut down the cost of manufacturing the product and hence altering the cost.
Public Utility Pricing- this refers to manufacturing a homogeneous product with a monthly fixed cost and a constant marginal cost.
Refusal Pricing- Refusal pricing refers to the price or discount offered to a customer who has first refused to buy the company's product.
Arrange them in the correct sequence.
i. Pricing objectives
ii. Pricing methods
iii. Pricing strategies
iv. Pricing decisions
Report Question
0%
$$i, iii, ii, iv$$
0%
$$i, iv, iii, iii$$
0%
$$ii, i, iv, iii$$
0%
$$iv, ii, iii, i$$
Explanation
Pricing objectives- In this step, the marketer decides the main objective of the company i.e to increase the profit or increase the sales and customer base.
Pricing strategies- The pricing strategy and pricing tactics are decided and listed.
Pricing methods- According to the objective of the company, the main pricing method is selected.
Pricing decisions- The final pricing decision is made by the company after deciding the objectives, strategies and methods.
To generate and facilitate any exchange intended to satisfy human needs or wants such that the satisfaction of these wants occur with minimal detrimental impact on the natural environment is known as_______.
Report Question
0%
Aggressive marketing
0%
Operating marketing
0%
Green marketing
0%
All of the above
Explanation
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or services may be environment friendly in itself or produced in an environment friendly way. Green marketing is a part of new marketing approach.
Most of the money spent in measuring the effectiveness of advertising is spent on:
Report Question
0%
Communication-response research
0%
Pre-testing the advertisements
0%
Post-testing the advertisements
0%
Sales-response research
Match the following statements with their authors:
a) "Marketing is the delivery standard of living."
i) Peter F. Drucker
b) "Marketing comprises both buying and selling activities."
ii) Philip Kotler
c) "Marketing is human activity directed at satisfying needs and wants through exchange process."
iii) Paul Mazur
d) "Marketing is a process which converts a resource, distinct knowledge into a contribution of economic value in the market place."
iv) Pyle
Report Question
0%
(a)-(iv), (b)-(iii), (c)-(i), (d)-(ii)
0%
(a)-(iv), (b)-(ii), (c)-(iii), (d)-(i)
0%
(a)-(iii), (b)-(iv), (c)-(ii), (d)-(i)
0%
(a)-(i), (b)-(ii), (c)-(iv), (d)-(iii)
In India, which pricing practice is not permissible?
Report Question
0%
Penetrating pricing
0%
Skimming pricing
0%
Predatory pricing
0%
None of the above
Explanation
In India, predatory pricing practice is not permissible.
Predatory pricing is the pricing of goods and services at such a low level that other firms cannot compete and are forced to leave the market.
Who coined the expression marketing mix?
Report Question
0%
Henry Fayol
0%
Neil Borden
0%
Peter Drucker
0%
Abraham Maslow
Explanation
Professor Neil Borden published a retrospective article detailing the early history of the marketing mix.
Marketing mix is a combination of factors that are in a company's control to influence consumers to purchase its products. The 4P's of marketing mix are product, price, promotion and place.
A company engaged in a cohol manufacturing merged with a cigarette manufacturing firm. What type of merger is this?
Report Question
0%
Horizontal merger
0%
Product extension merger
0%
Market extension merger
0%
Vertical merger.
Explanation
Horizontal merger is merger of two competition firms doing same business
Vertical merger is merger of two companies which are at different level of production operating in same industry.
Product extension merger is the merger of two companies which have the same customers with related products and services. The objective is to complement the portfolio and cross-sell products and services and is often driven by economies of scale upstream in sales and marketing.
The effect of change in price will have on customers is _____
Report Question
0%
Price Discrimination
0%
Price Skimming
0%
Price sensitivity
0%
Pre-emptive Pricing
Explanation
Consider A.
Price discrimination:
Term Price discrimination means Identical or largely similar goods or services are sold at different prices by the same provider in different markets. It is a microeconomic pricing strategy.
Consider B.
Price Skimming:
Price Skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or services, at first than lowers the prices over the time.
Consider C.
Price Sensitivity:
Price sensitivity is a degree to which demand changes when the cost of a product or services changes.
Consider D.
Pre-emptive Pricing:
Pre-emptive pricing is usually a price which is slightly less than the normal prices observed in the industry of a particular product or a service.
$$\therefore$$ From the above we can conclude that,
"The effect of change in price will have on customers is price sensitivity."
$$\therefore $$ Option C Price sensitivity is correct answer.
0:0:1
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
0
Answered
0
Not Answered
0
Not Visited
Correct : 0
Incorrect : 0
Report Question
×
What's an issue?
Question is wrong
Answer is wrong
Other Reason
Want to elaborate a bit more? (optional)
Practice Class 12 Commerce Business Studies Quiz Questions and Answers
<
>
Support mcqexams.com by disabling your adblocker.
×
Please disable the adBlock and continue.
Thank you.
Reload page
