CBSE Questions for Class 12 Commerce Business Studies Marketing Quiz 2 - MCQExams.com

The comprehensive meaning of an efficient stock market is that it is a market which
  • Allocates resources efficiently
  • Reflects the effective use of information in the price of the shares traded their in
  • Signals the changes in the listed company's performance
  • Safeguards the investor's money
Sales promotion activities attract attention of the people because of the use of _______.
  • advertising
  • publicity
  • incentives
  • credits
Which of the following is/are the limitation(s) of sales promotion?
  • Sales promotion tools can be very effective at the time of introduction of a new product.
  • If a firm frequently rely on sales promotion, it may give the impression that it is unable to manage its sales.
  • Sales promotion activities are designed to supplement the personal selling.
  • Use of sales promotion tools may affect the image of a product.
Bait advertising and switch selling denotes a/an _____trade practice.
  • restrictive
  • unfair
  • remarkable
  • monopolistic
Which of the following is an active factor of production?
  • Land
  • Labour
  • Capital
  • Organisation
From the management point of view, 'Market' means.
  • Place of business
  • Merchandise
  • The demand for a commodity
  • A "social institution," performing the work of middlemen, transport, agency, warehousing etc.,
The Latin word 'Mercatus' means ________.
  • To trade
  • To sell
  • Mechandise
  • An area
The broad purpose of price deals is _______________.
  • to sell more of the product
  • to get more profit
  • both (a) and (b)
  • none of these
The term market is derived from.
  • Latin word
  • Greek word
  • French word
  • German word
The "eyes and ears" of a business is?
  • Office accommodation
  • Marketing
  • Organisation
  • Finance
A perfect market is?
  • A Real concept
  • A Psychological concept
  • A Relative concept
  • Only a theoretical concept
Marketing is concerned with the creation of utilities.
I. Form utilities
II. Place utilities
III. Time utilities
IV. Possession utilities.
  • I and III are correct
  • I, II and IV are correct
  • I, III and IV are correct
  • All are correct
The object of marketing function is to link.
  • The consumers and the distributor
  • The consumers and the producers
  • The products and advertisers
  • All the above
Concept of market was totally absent in.
  • Self-sufficient stage
  • Barter stage
  • Production oriented stage
  • Sales oriented stage
Short period market is also known as.
  • Village market
  • Weekly market
  • Town market
  • Retail market
Marketing is concerned with.
  • Sales
  • Various markets
  • Warehousing
  • Needs of buyers
In the economic sense, market means.
  • Place of business
  • Merchandise
  • The demand for a commodity
  • A social institution
Which of the following markets deals is valuable metals?
  • Foreign exchange market
  • Bullion market
  • Stock market
  • Manufactured goods market
Functional approach of marketing is given by.
  • A. W. Shaw
  • L. D. H. Weld
  • A. Ravzan
  • Harold Barger
Currencies of different countries are purchased and sold in.
  • Money market
  • Capital market
  • Foreign exchange market
  • Security market
Which of the following markets is also known as 'Commodity exchange?"
  • Manufactured goods market
  • Capital market
  • Produce exchange
  • Money market
Every Market is?
  • Perfect
  • Imperfect
  • Both (A) and (B)
  • None of the above
The new concept of 'demarketing' is coined by.
  • Kolter and Levy
  • Gerald Zalfman
  • William Lazer
  • David Luck
The first step in the process of marketing is?
  • Buying
  • Selling
  • Transportation
  • Warehousing
The focal point of Modern Marketing is?
  • Producer
  • Consumer
  • Middlemen
  • Agents
The present stage of the evolution of the marketing concept is?
  • Consumer-oriented stage
  • Sales-oriented stage
  • Production-oriented stage
  • Societal concept
Most widely accepted classification of marketing is given by.
  • Clark and Clark
  • F.W. Ryan
  • J.F. Pyle
  • R.F. Breyer
The second stage in the evolution of marketing came with the dawn of.
  • Great depression
  • Industrial revolution
  • Agricultural revolution
  • All the above
A complete and detailed picture of distribution process is given by.
  • J. F. Pyle
  • F.W. Ryan
  • R.F. Breyer
  • Clark and clark
The importance of consumer was accepted in the.
  • Self-sufficient stage
  • Exchange-oriented stage
  • Production oriented stage
  • Sales-oriented stage
The first stage in the evolution of marketing is?
  • Self-sufficient stage
  • Exchange-oriented stage
  • Production oriented stage
  • Sales-oriented stage
Marketing is divided into.
  • Product, pricing, promotion, and place.
  • Purchasing, selling, assembling and warehousing
  • Selling, assembling, warehousing and transportation
  • Product planning, product policy, product procedure and demand forecast
Marketing involves four functions.
  • Marketing research, product planning, creation of demand and distribution
  • Product planning, profit maximisation, creation of demand and distribution
  • Marketing research, warehousing, transportation and distribution
  • Demand forecasting, sales forecasting, distribution and profit forecasting
'Place' element in marketing mix indicates ______.
  • Physical production
  • Physical exchange
  • Physical distribution
  • Physical consumption
Which of the following is not an element of Marketing Mix?
  • Product
  • Profit
  • Price
  • Promotion
The element of marketing mix is described as.
  • Profit, power, price and product
  • Price, product, place and promotion
  • Place, promotion, product and profit
  • Product, Price, Place and Promotion
The classification of Four P's was popularized by _______.
  • Neil H. Borden
  • E. Jerome McCarthy
  • Kotler
  • Levitt
Four O's are ________________.
  • Objects, objective, organisations and operation
  • Order, outdoor advertising, overseas, and opening stock
  • Objects, organiser, organisations and operation
  • Outdoor advertising, objects, operations and organisations
The Elements of Marketing mix is described as.
  • Four P's
  • Four B's
  • Three P's
  • Three B's
A plan designed to analyse the marketing problems is?
  • Market segment
  • Marketing mix
  • Channel of distribution
  • Market segmentation
Four O's are renamed as ______________.
  • $$4P's$$
  • $$4B's$$
  • $$4C's$$
  • None of these
The Marketing mix denotes.
  • A combination of various elements in which their totality constitute a firm's "Marketing System"
  • Vital function to be performed by a business
  • To analyse the marketing problems
  • The combination of factors of production
Substantiality refers to.
  • The size of segmentated market
  • The effective direction of marketing effort towards segments
  • Measure the changing behaviour pattern of consumers
  • Individuality of their own
Market segmentation is a.
  • Divide  and Rule approach
  • 'Union is Strength' approach
  • Both (A) and (B)
  • None of the above
Only one product is produced and sold through one marketing programme is called.
  • Market segmentation
  • Market aggregation
  • Market Mix
  • Product Mix
Dividing the total market into different parts on the basis of population is?
  • Geographic segmentation
  • Demographic segmentation
  • Socio-economic segmentation
  • Product segmentation
Modern marketing requires a thorough understanding of.
  • Consumer behaviour
  • Buying motivation
  • Demand forecasting
  • Both (A) and (B)
The result of the consumer behaviour is?
  • Market demand
  • Market supply
  • Aggregate supply
  • Effective demand
Market segmentation compared to a.
  • Shotgun approach
  • Rifle approach
  • Positive approach
  • Normative approach
Market segmentation divides the market into submarkets, having.
  • Homogeneous features
  • Hetrogeneous features
  • Either (A) or (B)
  • None of these
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