CBSE Questions for Class 12 Commerce Business Studies Marketing Quiz 3 - MCQExams.com

The author of the book, "consumer behaviour - Theory and Practice".
  • Glenn Walters
  • Ronald Gist
  • W.J. Stanton
  • Maslow
Agricultural Produce (Grading and Marketing) Act was passed in ________.
  • 1937
  • 1938
  • 1947
  • 1950
Marketing segmentation is?
  • Similar to product mix
  • Similar to market mix
  • The same as product differentiation
  • Aimed at directing the market by the product
Which of the following is not a method of market segmentation?
  • Geography
  • Psychology
  • Demography
  • Semantics
Undifferentiated Marketing is called as.
  • Partial market concept
  • Total market concept
  • Aggregation technique
  • Either (B) or (C)
Dividing the total market into different parts as the basis of Income groups is?
  • Socio-economic segmentation
  • Geographical segmentation
  • Product segmentation
  • Benefit segmentation
Market segmentation enables the industrial market to.
  • Use only specialist salesman
  • Divide and conquer
  • Find the most suitable market for the product
  • Limit sales and keep up price
Marketing strategy development is also known as _______.
  • marketing control
  • marketing exercise
  • marketing planning
  • situation analysis
Which of the following methods is costlier?
  • Undifferentiated marketing
  • Differentiated marketing
  • Concentrated marketing
  • None of the above
Type of productsExamples
$$1$$. Prestige productsa) Cigarettes, blades
$$2$$. Maturity productsb) Automobiles, clothing
$$3$$. Anxiety productsc) Medicines, soaps
$$4$$. Functional productsd) Fruits, vegetables
  • $$1$$-a, $$2$$-c, $$3$$-d, $$4$$-b
  • $$1$$-b, $$2$$-a, $$3$$-c, $$4$$-d
  • $$1$$-b, $$2$$-a, $$3$$-d, $$4$$-c
  • $$1$$-a, $$2$$-b, $$3$$-a, $$4$$-d
The promotion mix of a company consists of which of the following?
  • Marketing communication, promotion decisions
  • Personal selling, product objectives
  • Advertising, personal selling, sales promotion, publicity and public relations
  • Consumer psychology, buyers' motives, brand equity
Solomon concludes that
  • The total market value of a firm and the cost of capital are independent of the capital strucure
  • There is a definite impact on a firm's total market value when leverage is increased
  • There is a definite impact on a firm's total market value when leverage is decreased
  • None of the above
Three distinct concepts in a product is explained by.
  • Abbot
  • C. P. Stephenson
  • Philip Kotler
  • J. Baker
Product policies are applicable for.
  • Existing products
  • New products
  • Traditional products
  • Both (A) and (B)
Match the following.
$$1$$. Tangible producta) the physical entity together with the services it could render to the users
$$2$$. Extended productb) the physical entity of the product
$$3$$. Geseric productc) the essential or basic benefit a buyer expects to get from the product
  • $$1$$-a, $$2$$-b, $$3$$-c
  • $$1$$-b, $$2$$-a, $$3$$-c
  • $$1$$-b, $$2$$-c, $$3$$-a
  • $$1$$-c, $$2$$-a, $$3$$-b
Modigliani-Miller approach is based on the following assumptions:
I. All firms have equity capital
II. There is a perfect market
III. Investors act rationally
IV. Information about the market conditions is imperfect
Of these:
  • I and IV are correct
  • I, II and IV are correct
  • I, II and III are correct
  • All are correct
Product polices provide.
  • Readmade answers to the problems
  • Guideline for efficient planning
  • Guideline for efficient action
  • Both (B) and (C)
The important aspects analysed under product policy is/are.
  • Consideration of the product mix
  • New product development decisions
  • Product policy of the competitors
  • All the above
Which is essential to make the product live up to the expectations of the consumers?
  • Market policy
  • Price policy
  • Distribution policy
  • Product policy
The main function of product policy is?
  • To guide the activities of the firm towards common goal
  • To guide the activities of the entrepreneur towards common goal
  • Principles of operation adopted by the management
  • All the above
Which of the following approaches represent the effect of leverage on the cost of capital and the market value of a firm?
  • Modigliani-Miller approach
  • Ezra Solomon's approach
  • Gordon Donaldson's approach
  • Both (a) and (b)
Product policy is?
  • Static
  • Dynamic
  • Creative
  • Essential
Match the following.
$$1$$. Breadtha) Number of variety of products
$$2$$. Depthb) Assortment of sizes, colours and models
$$3$$. Consistencyc) The close relationship of various products
d) Homogeneous products
  • $$1$$-a, $$2$$-b, $$3$$-c
  • $$1$$-d, $$2$$-b, $$3$$-c
  • $$1$$-c, $$2$$-a, $$3$$-b
  • $$1$$-d, $$2$$-c, $$3$$-b
The composite of products offered for sale by a firm or a business is?
  • Market mix
  • Product mix
  • Distribution of channel
  • Law of demand
Product planning is the.
  • Development of new products
  • Altering of existing products
  • Elimination of existing products
  • All the above
The fundamental reason for changing product mix is the change in.
  • The market supply
  • The market demand
  • Population
  • Consumer behaviour
Managing product mix is a part of.
  • Price policy of a firm
  • Product policy of a firm
  • Sales policy of a firm
  • Trade policy of firm
If all the products sold are closely related in their usage or production etc. the mix can be called as _______.
  • Consistent
  • Depth
  • Breadth
  • None of the above
Product-mix applies to firms dealing with.
  • A single product
  • A number of products
  • Homogeneous product
  • Hetrogeneous product
Working capital is that___________________.
  • Proportion of a company's capital which is employed in short term operations
  • Proportion of a company's capital which is employed in long term operations
  • The amount employed in fixed assets
  • None of the above
Which of the following is not an aspect of product mix?
  • Transitivity of product mix
  • Consistency of product mix
  • Breadth of product mix
  • Depth of product mix
Which is not correct? The stages in new product development are.
  • Idea generation and screening stage
  • Business analysis stage and product development
  • Testing and commercialisation
  • Backward planning and forward planning stage
Which of the following is known as the "Contraction of product mix?"
  • Product modification
  • Product elimination
  • Product line contraction
  • Product line expansion
The process of introducing higher quality products by a manufacturer, whose low quality products are famous, is termed as_______.
  • Trading up
  • Trading down
  • Quality variation
  • Product line expansion
Product line refers to___________.
  • A particular product
  • Process of withdrawal
  • A group of products that are closely related
  • Channel of distribution
Diversification means___________.
  • Adding a new product to the existing product line
  • Eliminating a product from the existing product line
  • Modification of a product
  • Both (B) and (C)
Product line contraction is also termed as_________.
  • Modification
  • Simplification
  • Diversification
  • Expansion
The process of withdrawal is technically known as___________.
  • Product modification
  • Product elimination
  • Product line expansion
  • Product line modification
When a manufacturer of high quality product starts selling a low quality of product, is termed as.
  • Trading up
  • Trading down
  • Mark up
  • Quality variation
Product item refers to a___________.
  • Particular product
  • Group of product
  • Existing products
  • Elimination of products
A child of advertisement is?
  • The trade mark
  • Brand name
  • Patents
  • Trade name
Trade name brings out the.
  • Identify of the manufacturer
  • Identify of the product
  • Quality of the product
  • Both (A) and (B)
Public documents conferring certain rights, privileges, titles or offices, is termed as.
  • Brand names
  • Copy right
  • Trade Marks
  • Patents
Sales volume is achieved under the marketing concept by.
  • New product development
  • Effective advertising
  • Aggressive selling
  • Appropriate marketing mix
William J.Stanton classifies the labels into.
  • Two kinds
  • Three kinds
  • Four kinds
  • Five kinds
Fixing a standard for product is a.
  • Managerial function
  • Social function
  • Technical function
  • Economic function
The term 'Marketing Myopia' is introduced by.
  • McDowell and Gibbs
  • Evans
  • F.W. Paish
  • Theodore Levitt
Kinds of labels are classified by.
  • William J. Stanton
  • L. Hesket
  • J. Baker
  • Ronald McTavish
Marketing basically involves the selection of a.
  • Marketing mix
  • Competent sales staff
  • Proper price
  • Effective promotion and distribution
The period during which a product lives in the market is termed as its.
  • Trade cycle
  • Business cycle
  • Life cycle
  • Product planning
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