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CBSE Questions for Class 12 Commerce Business Studies Marketing Quiz 3 - MCQExams.com

The author of the book, "consumer behaviour - Theory and Practice".
  • Glenn Walters
  • Ronald Gist
  • W.J. Stanton
  • Maslow
Agricultural Produce (Grading and Marketing) Act was passed in ________.
  • 1937
  • 1938
  • 1947
  • 1950
Marketing segmentation is?
  • Similar to product mix
  • Similar to market mix
  • The same as product differentiation
  • Aimed at directing the market by the product
Which of the following is not a method of market segmentation?
  • Geography
  • Psychology
  • Demography
  • Semantics
Undifferentiated Marketing is called as.
  • Partial market concept
  • Total market concept
  • Aggregation technique
  • Either (B) or (C)
Dividing the total market into different parts as the basis of Income groups is?
  • Socio-economic segmentation
  • Geographical segmentation
  • Product segmentation
  • Benefit segmentation
Market segmentation enables the industrial market to.
  • Use only specialist salesman
  • Divide and conquer
  • Find the most suitable market for the product
  • Limit sales and keep up price
Marketing strategy development is also known as _______.
  • marketing control
  • marketing exercise
  • marketing planning
  • situation analysis
Which of the following methods is costlier?
  • Undifferentiated marketing
  • Differentiated marketing
  • Concentrated marketing
  • None of the above
Type of productsExamples
1. Prestige productsa) Cigarettes, blades
2. Maturity productsb) Automobiles, clothing
3. Anxiety productsc) Medicines, soaps
4. Functional productsd) Fruits, vegetables
  • 1-a, 2-c, 3-d, 4-b
  • 1-b, 2-a, 3-c, 4-d
  • 1-b, 2-a, 3-d, 4-c
  • 1-a, 2-b, 3-a, 4-d
The promotion mix of a company consists of which of the following?
  • Marketing communication, promotion decisions
  • Personal selling, product objectives
  • Advertising, personal selling, sales promotion, publicity and public relations
  • Consumer psychology, buyers' motives, brand equity
Solomon concludes that
  • The total market value of a firm and the cost of capital are independent of the capital strucure
  • There is a definite impact on a firm's total market value when leverage is increased
  • There is a definite impact on a firm's total market value when leverage is decreased
  • None of the above
Three distinct concepts in a product is explained by.
  • Abbot
  • C. P. Stephenson
  • Philip Kotler
  • J. Baker
Product policies are applicable for.
  • Existing products
  • New products
  • Traditional products
  • Both (A) and (B)
Match the following.
1. Tangible producta) the physical entity together with the services it could render to the users
2. Extended productb) the physical entity of the product
3. Geseric productc) the essential or basic benefit a buyer expects to get from the product
  • 1-a, 2-b, 3-c
  • 1-b, 2-a, 3-c
  • 1-b, 2-c, 3-a
  • 1-c, 2-a, 3-b
Modigliani-Miller approach is based on the following assumptions:
I. All firms have equity capital
II. There is a perfect market
III. Investors act rationally
IV. Information about the market conditions is imperfect
Of these:
  • I and IV are correct
  • I, II and IV are correct
  • I, II and III are correct
  • All are correct
Product polices provide.
  • Readmade answers to the problems
  • Guideline for efficient planning
  • Guideline for efficient action
  • Both (B) and (C)
The important aspects analysed under product policy is/are.
  • Consideration of the product mix
  • New product development decisions
  • Product policy of the competitors
  • All the above
Which is essential to make the product live up to the expectations of the consumers?
  • Market policy
  • Price policy
  • Distribution policy
  • Product policy
The main function of product policy is?
  • To guide the activities of the firm towards common goal
  • To guide the activities of the entrepreneur towards common goal
  • Principles of operation adopted by the management
  • All the above
Which of the following approaches represent the effect of leverage on the cost of capital and the market value of a firm?
  • Modigliani-Miller approach
  • Ezra Solomon's approach
  • Gordon Donaldson's approach
  • Both (a) and (b)
Product policy is?
  • Static
  • Dynamic
  • Creative
  • Essential
Match the following.
1. Breadtha) Number of variety of products
2. Depthb) Assortment of sizes, colours and models
3. Consistencyc) The close relationship of various products
d) Homogeneous products
  • 1-a, 2-b, 3-c
  • 1-d, 2-b, 3-c
  • 1-c, 2-a, 3-b
  • 1-d, 2-c, 3-b
The composite of products offered for sale by a firm or a business is?
  • Market mix
  • Product mix
  • Distribution of channel
  • Law of demand
Product planning is the.
  • Development of new products
  • Altering of existing products
  • Elimination of existing products
  • All the above
The fundamental reason for changing product mix is the change in.
  • The market supply
  • The market demand
  • Population
  • Consumer behaviour
Managing product mix is a part of.
  • Price policy of a firm
  • Product policy of a firm
  • Sales policy of a firm
  • Trade policy of firm
If all the products sold are closely related in their usage or production etc. the mix can be called as _______.
  • Consistent
  • Depth
  • Breadth
  • None of the above
Product-mix applies to firms dealing with.
  • A single product
  • A number of products
  • Homogeneous product
  • Hetrogeneous product
Working capital is that___________________.
  • Proportion of a company's capital which is employed in short term operations
  • Proportion of a company's capital which is employed in long term operations
  • The amount employed in fixed assets
  • None of the above
Which of the following is not an aspect of product mix?
  • Transitivity of product mix
  • Consistency of product mix
  • Breadth of product mix
  • Depth of product mix
Which is not correct? The stages in new product development are.
  • Idea generation and screening stage
  • Business analysis stage and product development
  • Testing and commercialisation
  • Backward planning and forward planning stage
Which of the following is known as the "Contraction of product mix?"
  • Product modification
  • Product elimination
  • Product line contraction
  • Product line expansion
The process of introducing higher quality products by a manufacturer, whose low quality products are famous, is termed as_______.
  • Trading up
  • Trading down
  • Quality variation
  • Product line expansion
Product line refers to___________.
  • A particular product
  • Process of withdrawal
  • A group of products that are closely related
  • Channel of distribution
Diversification means___________.
  • Adding a new product to the existing product line
  • Eliminating a product from the existing product line
  • Modification of a product
  • Both (B) and (C)
Product line contraction is also termed as_________.
  • Modification
  • Simplification
  • Diversification
  • Expansion
The process of withdrawal is technically known as___________.
  • Product modification
  • Product elimination
  • Product line expansion
  • Product line modification
When a manufacturer of high quality product starts selling a low quality of product, is termed as.
  • Trading up
  • Trading down
  • Mark up
  • Quality variation
Product item refers to a___________.
  • Particular product
  • Group of product
  • Existing products
  • Elimination of products
A child of advertisement is?
  • The trade mark
  • Brand name
  • Patents
  • Trade name
Trade name brings out the.
  • Identify of the manufacturer
  • Identify of the product
  • Quality of the product
  • Both (A) and (B)
Public documents conferring certain rights, privileges, titles or offices, is termed as.
  • Brand names
  • Copy right
  • Trade Marks
  • Patents
Sales volume is achieved under the marketing concept by.
  • New product development
  • Effective advertising
  • Aggressive selling
  • Appropriate marketing mix
William J.Stanton classifies the labels into.
  • Two kinds
  • Three kinds
  • Four kinds
  • Five kinds
Fixing a standard for product is a.
  • Managerial function
  • Social function
  • Technical function
  • Economic function
The term 'Marketing Myopia' is introduced by.
  • McDowell and Gibbs
  • Evans
  • F.W. Paish
  • Theodore Levitt
Kinds of labels are classified by.
  • William J. Stanton
  • L. Hesket
  • J. Baker
  • Ronald McTavish
Marketing basically involves the selection of a.
  • Marketing mix
  • Competent sales staff
  • Proper price
  • Effective promotion and distribution
The period during which a product lives in the market is termed as its.
  • Trade cycle
  • Business cycle
  • Life cycle
  • Product planning
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