CBSE Questions for Class 12 Commerce Business Studies Marketing Quiz 4 - MCQExams.com

Product mix is mainly broadened to.
  • Meet competition
  • Make a salesman more effective
  • Fit customer requirement
  • Utilize by-product
Which of the following pricing strategies are used when adopting a penetration pricing strategy?
  • Charging high price
  • Charging low price
  • Charging competitive price
  • None of the above
The strategy of introducing a product with high introductory price is called _______.
  • penetration strategy
  • skimming strategy
  • pull strategy
  • push strategy
Who propounded Mega marketing?
  • Mc Aurthy
  • Philip Kotler
  • Sheth
  • Peter F Drucker
Exchange concept of marketing deals with ________.
  • Exchange of products between sellers and buyers covering distribution and price aspects
  • Mere appendage to production
  • Achieving marketing success through product attributes
  • Aggressively promote and push the products
Which cost is taken into consideration for 'make or buy' decisions?
  • Prime cost
  • Total cost
  • Cost of Production
  • Relevant cost
A product line strategy wherein a company adds a higher priced product to a line in order to attract a broader market which helps the sale of its existing lower priced products is called ________.
  • trading up
  • trading down
  • life cycle extension
  • product line extension
Match the items in List-I with items in List-II.
List-IList-II
a) Peter F Druckeri) Unity of command
b) Henry Fayolii) Achievement Motivation
c) McCarthyiii) M.B.O.
d) Mc Clellandiv) $$4$$ Ps of marketing
  • (a)-(i), (b)-(ii), (c)-(iii), (d)-(iv)
  • (a)-(ii), (b)-(iii), (c)-(iv), (d)-(i)
  • (a)-(iv), (b)-(i), (c)-(ii), (d)-(iii)
  • (a)-(iii), (b)-(i), (c)-(iv), (d)-(ii)
________ activities are designed to supplement the personal selling and advertising efforts
  • Attention Value
  • Sales promotion
  • New Product Launch
  • All of the above
Identify the merit(s) of sales promotion.
  • Attention Value
  • Useful in New Product Launch
  • Synergy in Total Promotional Efforts
  • All of the above
Markets dealing with residential loans, industry real estate loans, agricultural loans and commercial loans are called _____________.
  • residential markets
  • mortgage markets
  • agriculture markets
  • commercial markets
Residual material which results from manufacturing products is called ___________.
  • reduced work
  • spoilage
  • rework
  • scrap
If market value is greater than book value then investors for future stock are considered as ________________.
  • experienced
  • inexperienced
  • pessimistic
  • optimistic
Market where market makers keep record of stock of financial instruments is classified as _____________.
  • stock market
  • dealer market
  • outcry auction system
  • face to face communication
The most popular type of media in terms of total hours of consumption per year is __________.
  • television
  • radio
  • Internet
  • newspaper
Price of stock that companies observe in financial markets is called _____________.
  • market price
  • intrinsic price
  • extrinsic price
  • fundamental price
Which one of the following is the apex institution in finance sector of India?
  • IDBI
  • NABARD
  • NHB
  • RBI
Which of the following is not necessary for promotion from with in?
  • Job posting
  • Advertisements
  • Personal Record
  • Performance Appraisal Form
Which of the following is active factor of production?
  • Land
  • Labour
  • Capital
  • Organisation

The word Market has come from the Latin word _____________.
  • Matico
  • Marketio
  • Marketo
  • Marcatus
Which of the following is not a part of Place and Promotion?
  • Warranties
  • Advertising
  • Personal selling
  • Sales Promotion
_________ offers the opportunity to produce goods as per customer and specific need.
  • Job method
  • Batch method
  • Flow method
  • All of the above
Selling+customer satisfaction = _________.
  • Network Marketing
  • E-Commerce
  • M Commerce
  • Marketing
Marketing management is ________.
  • managing and marketing process
  • monitoring the profitability of the company products and services
  • selecting target markets
  • the art and science of choosing target market and getting, keeping and growing customer-base through creating, delivering and communicating superior customer value
"What is the company's breakeven point: Selling price-Rs 6 per unit Variable production cost-Rs 1.20 per unit Variable selling cost-Rs 0.40 per unit Fixed production cost-Rs 4 per unit Fixed selling cost-Rs 0.80 per unit Budgeted production and ________________.
  • 8, 000 units
  • 8, 333 units
  • 10, 000 units
  • 10, 909 units
If actual selling price is 500,actual result is 500,actual result is 250 and actual units sold are 350, then selling price variance will be _____________.
  • $87, 500
  • $97, 500
  • $67, 500
  • $57, 500
Distribution decision affects a firm's marketing programmers. Some of the major considerations are the use of 
  • Multiple channels
  • Control v/s costs
  • Involvement in e-commerce
  • All of these
To bring inspiration and innovation to every athlete in the world is mission of -
  • Nike
  • Facebook
  • Google
  • Sony
Press releases are usually sent to the :
(I) Newspapers
(II) Government
(III) Electronic media
(IV) Leading new agencies
(V) Local authorities
Select the correct answer from the options given below.
  • (III), (II) and (IV) only
  • (I), (II), (III) and (IV) only
  • (I), (II) and (V) only
  • (I), (II) and (IV) only
E-Correspondence is an electronic, cost-effective and fastest mode of communication as of today.
  • False
  • True
  • Partly true
  • None of the above
Under marketing, which of the following is considered as an ethical issue?
  • Price discrimination
  • Fraudulent asset valuations
  • Issues affecting the privacy of the employer
  • All of the above
Selling + customer satisfaction =____
  • Network marketing
  • E-commerce
  • M-commerce
  • Marketing
An _____ means that only the company employees that are set up on the server can access the company pages.
  • Internet
  • Intranet
  • Extranet
  • Webnet
Network marketing is a mode of _______by the manufacturer.
  • indirect marketing
  • direct marketing
  • both (A) and (B)
  • neither (A) nor (B)
Fundamental characteristic(s) of relevant costs:
I. They are future costs
II. They differ between alternatives
III. They are Marginal costs
IV. They are fixed costs.
  • I and II are correct
  • III and IV are correct
  • I and III are correct
  • All are correct
Internal factors of product pricing includes.
  • Demand and competition
  • Cost and demand
  • Market channels and demand
  • Cost and objectives
A person who is arrested and  detained shall be produced before the nearest magistrate within a period of _____ of arrest.
  • 12 hours
  • 24 hours
  • 35 hours
  • 48 hours
Which of the following is usually published by charitable institutions?
  • Commercial advertising
  • Non-commercial advertising
  • Institutional advertising
  • Comparative advertising
One of the most powerful element in the promotion mix is:
  • Salesmanship
  • Point-of purchase display
  • Advertising
  • Price discount
The psychological success of an advertisement depends on its ability to make the people _______.
  • description and narration
  • argumentation, selection and information
  • look and like
  • look, like, learn and buy
Match the following.
$$1$$. Selective distributiona) The producer appoints a single dealer for a specified area or territory
$$2$$. Exclusive distributionb) Two or more companies develop a joint marketing strategy to exploit new opportunities
$$3$$. Consignment sellingc) a manufacturer selects a limited number of wholesalers and retailers to deal with his product
$$4$$. Symbiotic marketingd) A practice of placing goods in the hands of middlemen with the title and control remaining in the hands of the seller
  • $$1$$-a, $$2$$-c, $$3$$-d, $$4$$-b
  • $$1$$-b, $$2$$-c, $$3$$-a, $$4$$-d
  • $$1$$-c, $$2$$-a, $$3$$-d, $$4$$-b
  • $$1$$-c, $$2$$-a, $$3$$-b, $$4$$-d
A general term used to mean wholesalers is ____________.
  • dealers
  • distributors
  • jobbers
  • agents
The idea of 'Marketing Mix' was conceived by.
  • Theodore Levitt
  • Bates
  • H. Borden
  • Kotler
Effective writers visualize ______ before writing
  • Story
  • Reader
  • Colours
  • Publisher
A bear market means
  • A market wherein share prices are falling consistently
  • A market wherein share prices are rising consistently
  • A market wherein share prices are stable
  • None of the above
under network marketing the product reaches the customers from the __________.
  • manufacturers
  • distributors
  • manufacturers via distributors
  • agent
A product's customer benefit that no other product can claim is known as
  • Opportunity
  • Publicity
  • Unique Selling Proposition
  • None of the above.
Offering existing products or their new version to a new customer group is called
  • Market entity
  • Market Positioning
  • Market Development
  • None of the above
Commitment of customers to a particular brand is called
  • Brand Equity
  • Brand recognition
  • Brand loyalty
  • Bench marking
Creative imitation is
  • Imitating and adapting
  • Traditional innovation of new product.
  • Both a & b
  • None of the above.
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