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CBSE Questions for Class 12 Commerce Business Studies Marketing Quiz 5 - MCQExams.com

______ is not true for Press Release
  • It should be brief
  • It should be hand written
  • It should be interesting
  • It should be factual
Bajaj Auto was founded at _________.
  • Mumbai
  • Kolkata
  • Pune
  • Bengaluru
It is the exploitation of small market segments, name it
  • Direct Marketing
  • Niche Marketing
  • Mass Marketing
  • None of the above
The amount of quality output for amount of input means ____________.
  • productivity
  • decrease in profit
  • sales increase
  • increase In profits
Which strategy tries to achieve growth through new products in existing markets?
  • Market Development
  • Growth Strategy
  • Product Development
  • Market Penetration
Marginal (minimum) cost occurs at the output where __________.
  • the total product is at a maximum.
  • the marginal prefect of the variable factors is at a maximum.
  • the factors are combined In their best possible proportion.
  • the average product of the variable factors is at a maximum.
Which strategy consists of marketing existing products in new markets?
  • Market Development
  • Product Development
  • Diversification
  • Market Penetration
____________ is the value of money that has been used up to produce something.
  • Cost
  • Price
  • Rate
  • Capital
__________ can reduce the quantity of defects product.
  • Profit
  • Cost or production
  • Cost of sales
  • Quality of product
Product mix of marketing comprises ___________.
  • 2P
  • 6P
  • 4P
  • None of these
The most structured marketing problems are likely to be those dealing with __________.
  • Product
  • Promotion
  • Place
  • Price
Product, Price, Place and Promotion are the ______________.
  • 4 Ps of marketing
  • 4 Ps of an organisation
  • important HR points
  • maximising social causes
When a firm directs its resources to the profitable growth of a single product, in a single market with a single dominant technology, it follows ________________.
  • market development
  • product development
  • diversification
  • market penetration
An advantage of recruitment from outside the company is ____________.
  • that it is cheaper than internal recruitment
  • that there is no need to advertise the vacancy
  • that it brings in new experience and skills to the firm
  • that it avoids Jealousy within the firm
To organize the world's information and make it universally accessible and useful its mission of -
  • Nike
  • Facebook
  • Google
  • Sony
_________ is marketing of domestically produced goods in a foreign country and is a traditional and well established method of entering foreign market.
  • Joint venture
  • Exporting
  • Licensing
  • Importing
Which of the following is not a product-mix strategy?
  • Trading up
  • Alteration
  • Simplification
  • Value addition
What are the factors affecting price decision?
  • Cost of production and utility to the buyer
  • Competition and distribution strategy
  • Promotion strategy and buying habits
  • All the above
Product policy is concerned with.
  • Product, quality, guarantees
  • The character and number of product lines
  • Product deletion
  • All of these
Which of the following does 'relationship' in marketing mean?
  • Relation between buyer and seller
  • Relation between sales person
  • Relation between company and consumers
  • All of the above
The higher price which in itself differentiate the product is known as.
  • Mark down prices
  • Price cutting
  • Prestige price
  • Dual price
The exchange value of a good or service in terms of money is?
  • Cost
  • Price
  • Profit
  • Sales
Which of the following is not a pricing objective?
  • Return on Investment
  • Return of saving
  • Market share
  • Meeting compensation
The marketing mix involves product, price, place and.
  • Distribution
  • Promotion
  • Processing
  • Progress
Pricing policies may be classified into.
  • Target rate of return
  • Stability in prices
  • Maximising profit
  • Minimising cost
Administered pricing applies to the practice of pricing on the basis of.
  • Cost
  • Competitive pressure
  • The law of supply and demand
  • The policy decisions of the sellers
Match the items of List-I with the items of the List-II:
List-II
(Company Name)		List-II
(Brand)
(a) HUL(i) Cerelac
(b) ITC(ii) Eclares
(c) Nestle(iii) Vivel
(d) Cadbury(iv) Sunsilk
  • (a)−(iv),(b)−(iii),(c)−(i),(d)−(ii)
  • (a)−(i),(b)−(ii),(c)−(iii),(d)−(iv)
  • (a)−(iv),(b)−(ii),(c)−(iii),(d)−(i)
  • (a)−(iv),(b)−(iii),(c)−(ii),(d)−(i)
Cost-oriented pricing policy is also referred to as.
  • Cost-volume pricing
  • Cost-plus pricing
  • Target pricing
  • Dual pricing
Price ling is closely related to.
  • Psychological prices
  • Customary prices
  • Prestige prices
  • Both (A) and (B)
Pricing at the prevailing prices is also termed as.
  • Cost-plus pricing
  • Cost-volume pricing
  • Target pricing
  • Pricing at the market
Price lining policy is usually found among.
  • Retailers
  • Wholesellers
  • Both (A) and (B)
  • None of these
Dual pricing is also referred to as.
  • Cost plus pricing
  • Skim-the-cream pricing
  • Target pricing
  • Discriminatory pricing
In which method of pricing does a manufacturer sell the same product at two or more different prices?
  • Administered pricing
  • Dual pricing
  • Monopoly pricing
  • Skimming pricing
Which of the following pricing methods is usually adopted by Chain stores?
  • Odd pricing
  • Psychological pricing
  • Customary pricing
  • Prestige pricing
Which of the following is not a geographic pricing?
  • FOB pricing
  • Zone pricing
  • Basic point pricing
  • Dual pricing
New product pricing is?
  • Dual pricing
  • Skimming pricing
  • Prestige pricing
  • Monopoly princing
Penetration pricing is opposite to the.
  • Dual pricing method
  • Administrated pricing method
  • Expected pricing method
  • Skimming pricing method
Which method is suitable when the producer is not sure of market reactive for a price?
  • Skimming pricing
  • Administered pricing
  • Accepted pricing
  • Sealed bid pricing
The skimming price policy is profitable in the.
  • Initial years
  • Middle years
  • Long period
  • Short period
Under skimming pricing, the fixation of price is?
  • Low
  • High
  • Medium
  • Minimum
Skimming price is also termed as.
  • Cost-plus pricing
  • Pricing at the market
  • Target pricing
  • Skim-the-cream-pricing
Under penetration pricing method, the sellers setting a.
  • A low price
  • Higher price
  • Minimum price
  • Normal price
A very high price for a new product initially and to reduce the price gradually as competitors enter the market, is known as.
  • Dual pricing
  • Skimming pricing
  • Monopoly pricing
  • Administered pricing
Example of skimming pricing.
  • First edition of text-books
  • Railway freight rates
  • Bus fares
  • All the above
The skimming price policy is most convenient in the case of.
  • New products
  • Existing products
  • Both (A) and (B)
  • None of these
Marketing channel is also termed as.
  • Trade channel
  • Channel of Distribution
  • Marketing Mix
  • Both (A) and (B)
Mark-up pricing is adopted by.
  • Industrial suppliers
  • Contractors
  • Wholesalers and retailers
  • All the above
Match the following.
1. Contactuala) Find out buyers and sellers
2. Merchandisingb) Producing goods that will satisfy market requirements
3. Pricingc) Process of attaching value to the product in monetary term
4. Propagandad) Sales promotion activities
  • 1-a, 2-c, 3-d, 4-b
  • 1-a, 2-b, 3-c, 4-d
  • 1-b, 2-a, 3-c, 4-d
  • 1-a, 2-b, 3-d, 4-c
In a market with a limited number of buyers, the pricing policy is dependent on.
  • Stable pricing
  • Flexible pricing
  • The demand for his buyer's products
  • The buyer's cost-structure
Sealed bid pricing is followed in the case of.
  • Specific job works
  • Industrial suppliers
  • Both (A) and (B)
  • None of these
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