CBSE Questions for Class 12 Commerce Business Studies Marketing Quiz 5 - MCQExams.com

______ is not true for Press Release
  • It should be brief
  • It should be hand written
  • It should be interesting
  • It should be factual
Bajaj Auto was founded at _________.
  • Mumbai
  • Kolkata
  • Pune
  • Bengaluru
It is the exploitation of small market segments, name it
  • Direct Marketing
  • Niche Marketing
  • Mass Marketing
  • None of the above
The amount of quality output for amount of input means ____________.
  • productivity
  • decrease in profit
  • sales increase
  • increase In profits
Which strategy tries to achieve growth through new products in existing markets?
  • Market Development
  • Growth Strategy
  • Product Development
  • Market Penetration
Marginal (minimum) cost occurs at the output where __________.
  • the total product is at a maximum.
  • the marginal prefect of the variable factors is at a maximum.
  • the factors are combined In their best possible proportion.
  • the average product of the variable factors is at a maximum.
Which strategy consists of marketing existing products in new markets?
  • Market Development
  • Product Development
  • Diversification
  • Market Penetration
____________ is the value of money that has been used up to produce something.
  • Cost
  • Price
  • Rate
  • Capital
__________ can reduce the quantity of defects product.
  • Profit
  • Cost or production
  • Cost of sales
  • Quality of product
Product mix of marketing comprises ___________.
  • 2P
  • 6P
  • 4P
  • None of these
The most structured marketing problems are likely to be those dealing with __________.
  • Product
  • Promotion
  • Place
  • Price
Product, Price, Place and Promotion are the ______________.
  • 4 Ps of marketing
  • 4 Ps of an organisation
  • important HR points
  • maximising social causes
When a firm directs its resources to the profitable growth of a single product, in a single market with a single dominant technology, it follows ________________.
  • market development
  • product development
  • diversification
  • market penetration
An advantage of recruitment from outside the company is ____________.
  • that it is cheaper than internal recruitment
  • that there is no need to advertise the vacancy
  • that it brings in new experience and skills to the firm
  • that it avoids Jealousy within the firm
To organize the world's information and make it universally accessible and useful its mission of -
  • Nike
  • Facebook
  • Google
  • Sony
_________ is marketing of domestically produced goods in a foreign country and is a traditional and well established method of entering foreign market.
  • Joint venture
  • Exporting
  • Licensing
  • Importing
Which of the following is not a product-mix strategy?
  • Trading up
  • Alteration
  • Simplification
  • Value addition
What are the factors affecting price decision?
  • Cost of production and utility to the buyer
  • Competition and distribution strategy
  • Promotion strategy and buying habits
  • All the above
Product policy is concerned with.
  • Product, quality, guarantees
  • The character and number of product lines
  • Product deletion
  • All of these
Which of the following does 'relationship' in marketing mean?
  • Relation between buyer and seller
  • Relation between sales person
  • Relation between company and consumers
  • All of the above
The higher price which in itself differentiate the product is known as.
  • Mark down prices
  • Price cutting
  • Prestige price
  • Dual price
The exchange value of a good or service in terms of money is?
  • Cost
  • Price
  • Profit
  • Sales
Which of the following is not a pricing objective?
  • Return on Investment
  • Return of saving
  • Market share
  • Meeting compensation
The marketing mix involves product, price, place and.
  • Distribution
  • Promotion
  • Processing
  • Progress
Pricing policies may be classified into.
  • Target rate of return
  • Stability in prices
  • Maximising profit
  • Minimising cost
Administered pricing applies to the practice of pricing on the basis of.
  • Cost
  • Competitive pressure
  • The law of supply and demand
  • The policy decisions of the sellers
Match the items of List-I with the items of the List-II:
List-II
(Company Name)		List-II
(Brand)
(a) HUL(i) Cerelac
(b) ITC(ii) Eclares
(c) Nestle(iii) Vivel
(d) Cadbury(iv) Sunsilk
  • $$(a) - (iv), (b) - (iii), (c) - (i), (d) - (ii)$$
  • $$(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$$
  • $$(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$$
  • $$(a) - (iv), (b) - (iii), (c) - (ii), (d) - (i)$$
Cost-oriented pricing policy is also referred to as.
  • Cost-volume pricing
  • Cost-plus pricing
  • Target pricing
  • Dual pricing
Price ling is closely related to.
  • Psychological prices
  • Customary prices
  • Prestige prices
  • Both (A) and (B)
Pricing at the prevailing prices is also termed as.
  • Cost-plus pricing
  • Cost-volume pricing
  • Target pricing
  • Pricing at the market
Price lining policy is usually found among.
  • Retailers
  • Wholesellers
  • Both (A) and (B)
  • None of these
Dual pricing is also referred to as.
  • Cost plus pricing
  • Skim-the-cream pricing
  • Target pricing
  • Discriminatory pricing
In which method of pricing does a manufacturer sell the same product at two or more different prices?
  • Administered pricing
  • Dual pricing
  • Monopoly pricing
  • Skimming pricing
Which of the following pricing methods is usually adopted by Chain stores?
  • Odd pricing
  • Psychological pricing
  • Customary pricing
  • Prestige pricing
Which of the following is not a geographic pricing?
  • FOB pricing
  • Zone pricing
  • Basic point pricing
  • Dual pricing
New product pricing is?
  • Dual pricing
  • Skimming pricing
  • Prestige pricing
  • Monopoly princing
Penetration pricing is opposite to the.
  • Dual pricing method
  • Administrated pricing method
  • Expected pricing method
  • Skimming pricing method
Which method is suitable when the producer is not sure of market reactive for a price?
  • Skimming pricing
  • Administered pricing
  • Accepted pricing
  • Sealed bid pricing
The skimming price policy is profitable in the.
  • Initial years
  • Middle years
  • Long period
  • Short period
Under skimming pricing, the fixation of price is?
  • Low
  • High
  • Medium
  • Minimum
Skimming price is also termed as.
  • Cost-plus pricing
  • Pricing at the market
  • Target pricing
  • Skim-the-cream-pricing
Under penetration pricing method, the sellers setting a.
  • A low price
  • Higher price
  • Minimum price
  • Normal price
A very high price for a new product initially and to reduce the price gradually as competitors enter the market, is known as.
  • Dual pricing
  • Skimming pricing
  • Monopoly pricing
  • Administered pricing
Example of skimming pricing.
  • First edition of text-books
  • Railway freight rates
  • Bus fares
  • All the above
The skimming price policy is most convenient in the case of.
  • New products
  • Existing products
  • Both (A) and (B)
  • None of these
Marketing channel is also termed as.
  • Trade channel
  • Channel of Distribution
  • Marketing Mix
  • Both (A) and (B)
Mark-up pricing is adopted by.
  • Industrial suppliers
  • Contractors
  • Wholesalers and retailers
  • All the above
Match the following.
$$1$$. Contactuala) Find out buyers and sellers
$$2$$. Merchandisingb) Producing goods that will satisfy market requirements
$$3$$. Pricingc) Process of attaching value to the product in monetary term
$$4$$. Propagandad) Sales promotion activities
  • $$1$$-a, $$2$$-c, $$3$$-d, $$4$$-b
  • $$1$$-a, $$2$$-b, $$3$$-c, $$4$$-d
  • $$1$$-b, $$2$$-a, $$3$$-c, $$4$$-d
  • $$1$$-a, $$2$$-b, $$3$$-d, $$4$$-c
In a market with a limited number of buyers, the pricing policy is dependent on.
  • Stable pricing
  • Flexible pricing
  • The demand for his buyer's products
  • The buyer's cost-structure
Sealed bid pricing is followed in the case of.
  • Specific job works
  • Industrial suppliers
  • Both (A) and (B)
  • None of these
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