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CBSE Questions for Class 12 Commerce Business Studies Marketing Quiz 6 - MCQExams.com

Negotiated pricing is adopted by.
  • Wholesalers
  • Retailers
  • Industrial suppliers
  • All the above
Match the following.
1. Spatial gapa) Customers make their purchase at regular intervals, whereas production has to be organised on a continuous process
2. Temporal gapb) Consumers are usually scattered, whereas production is concentrated in a few centres
3. Perceptional gapc) Customers cannot have full information of producers and products available, this prevents free exchanges
4. transactional gapd) Manufactureres organise large-scale production, whereas customers prefer to buy only in small quantities
  • 1-a, 2-c, 3-d, 4-b
  • 1-b, 2-a, 3-d, 4-c
  • 1-a, 2-b, 3-d, 4-c
  • 1-b, 2-a, 3-c, 4-d
A pricing policy designed to have the same price to customer in a specific area is?
  • Zone pricing(Geographical pricing)
  • Competitive pricing
  • Customary pricing
  • Monopoly pricing
Physical distribution includes.
  • Transportation
  • Storage and warehousing
  • Packaging
  • All the above
Cash discounts to customers.
  • Increase output
  • Reduce prices
  • Increase prices
  • Encourage immediate payment
In Marketing Mix, which four P's are covered?
  • Product, Price, Place, Promotion
  • Product, Price, Power, Promotion
  • Product, Price, Penetration, Promotion
  • Product, Price, Positioning, Promotion
All activities which are undertaken to promote the side of products.
  • Promotional blend
  • Marketing mix
  • Product mix
  • Market segment
Intensive distribution methods are usually adopted in the case of ______.
  • luxury goods
  • convenience goods
  • inferior goods
  • none of the above
Which of the following does not match with misleading claims and vulgarity in advertisement?
  • Aggressive advertising
  • Ethics in advertising
  • Mass level of advertising
  • Sales promotion
Promotion is the.
  • Third element in the marketing mix
  • Fourth element in the marketing mix
  • Final element in the marketing mix
  • Both (B) and (C)
Find the odd one out.
  • Hawker and Pedlars
  • Market traders
  • Street traders
  • Multiple shops
A pull blend emphasises.
  • Personal selling
  • Mass impersonal selling efforts
  • Exhibition and other non-recurrent selling efforts
  • None of the above
A method for achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various parts of the market is known as _______.
  • market targeting
  • market positioning
  • market segmentation
  • market strategy
The departmental store is considered to be of _______.
  • Greek origin
  • French origin
  • Latin origin
  • American origin
Hyper market is a.
  • Once price shops
  • Very large store
  • Small store
  • Giant-sized super markets
Price-off offer is also known as _________.
  • bargain offer
  • price Packs
  • discount
  • Both (A) and (B)
The basic purpose of promotion is to.
  • Persuade people to buy
  • Create demand
  • Both (A) and (B)
  • Reduce the cost of production
Marketing activities other than personal selling, advertising and publicity is:
  • Public relation
  • Industrial relation
  • Sales promotion
  • Marketing environment
Sales promotion includes _______.
  • personal selling
  • advertising
  • supplementary selling activities
  • All the above
Non-personal stimulation of demand for a product or service is known as _____.
  • publicity
  • public relations
  • personal selling
  • advertising
Which of the following schemes is intended to stimulate the sales during a slump season?
  • Price-off offer
  • Coupons
  • Samples
  • Buy-back allowance
Which of the following is not the promotional mix element?
  • Advertising
  • Personal selling
  • Sales promotion
  • Export promotion
The basic assumptions of CAP< are
I. The efficiency of the security markets
II. Investor preferences
III. Restriction on investments
IV Single investor can affect market prices
Of thes:
  • I, III, IV are correct
  • II, III and IV are correct
  • I and II are correct
  • All are correct
Which of the following goals is adopted when the product reaches maturity stage?
  • Buyer behaviour modifications
  • Reminder promotion
  • Persuasive promotion
  • Informative promotion
Any paid form of non-personal presentation of goods or ideas by an identified sponsor is?
  • Personal selling
  • Advertising
  • Sales promotion
  • Publicity
Properly planned advertising is known as____________.
  • Empirical method
  • Scientific advertising
  • Advertisement copy
  • Advertising budget
The advertisement-"Usha: today's best selling fans", is an example of _______.
  • attention value
  • suggestive value
  • sentimental value
  • educational value
The most popular method of publicity is?
  • Press publicity
  • Direct mail
  • Out-door publicity
  • Speciality advertising
Advertising benefits to.
  • Manufacturers
  • Consumers
  • Wholesalers and retailers
  • All the above
Objections against advertising.
  • It is not productive
  • It forces people to desire and buy things which, in fact, are not within their means
  • It increases the cost of goods
  • All the above
Advertising is to create _______.
  • primary demand for a product
  • brand name
  • more consumption
  • All the above
Advertising that stresses and persuades immediate buying of the product is known as ______.
  • commercial advertising
  • direct action advertising
  • product advertising
  • primary demand advertising
Profit depends upon.
  • Market share
  • Product mix
  • Cost control
  • Combination of product mix, market share
Which is the example of memorizing value among the given options?
  • Forhans- the paste created by dentist
  • Relax- smoke a charminar
  • Indian Co - Indian made
  • Boost is the secret of my energy
Formal marketing planning is a/an.
  • Integrative process
  • End process
  • Separate process
  • Continuous process
Marketing planning must be.
  • Quantitative
  • Qualitative
  • Both (A) and (B)
  • None of these
Sales objectives are ________.
  • the targets to be achieved
  • a future course of action
  • overall management of sales
  • a definite way of doing a job
The goal of Marketing Planning is?
  • To help marketing managers to take better decisions
  • To help marketing managers to take alternative decisions
  • To increase the sales volume
  • All the above
Match the following.
1. Market developmenta) The developing of new products for sale in new markets
2. Product developmentb) Developing new products for sale in existing markets
3. Market penetrationc) Increasing the sales of existing products in existing markets
4. Diversificationd) Selling of existing products in new markets
  • 1-a, 2-c, 3-d, 4-b
  • 1-d, 2-b, 3-c, 4-a
  • 1-d, 2-b, 3-a, 4-c
  • 1-b, 2-d, 3-c, 4-a
Profitability index is also known as__________.
  • Yield on investment
  • Marginal efficiency of capital
  • Marginal productivity of capital
  • Benefit-cost Ratio
Sales administration refers to ____________.
  • overall management of sales
  • targets to be achieved
  • lower level function of doing
  • top level function of thinking
Which of the following is a conceptual process of Marketing Planning?
  • Assessing areas of marketing opportunities
  • Developing marketing action
  • Coordinating marketing action
  • Evaluating all market programmes
Sales administration refers to ______.
  • only some of the functions of the management
  • overall management of sales
  • sales policies and sales procedures
  • the targets to be achieved
Marketing planning should cover.
  • Market development
  • Product development
  • Market penetration and diversification
  • All the above
Sales programme is a consolidated list to point out.
  • Sales objective
  • Sales policies
  • Sales procedures
  • All the above
The selling concept is most likely to be used by firms which sell _______.
  • convenience goods
  • shopping goods
  • speciality goods
  • unsought goods
Sales policy indicated __________.
  • the targets to be achieved
  • the future course of action
  • the broad ways and means by which the sales objectives may be realised
  • a definite way of doing a job
The historical and the simplest method of making sales forecasts is?
  • Jury of executive opinion method
  • Sales composite method
  • Users expectation method
  • Statistical method
Sales procedures prescribe _________.
  • a future course of action
  • the targets to be achieved
  • the lower level function of doing
  • a definite way of doing a job for the attainment of sales objectives
Organising of marketing means.
  • Grouping of skills, talents and facilities to accomplish marketing objectives
  • Diving the work and then regrouping them into one
  • A future course of action
  • Procedures relating to organisational behaviour
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