CBSE Questions for Class 12 Commerce Business Studies Marketing Quiz 6 - MCQExams.com

Negotiated pricing is adopted by.
  • Wholesalers
  • Retailers
  • Industrial suppliers
  • All the above
Match the following.
$$1$$. Spatial gapa) Customers make their purchase at regular intervals, whereas production has to be organised on a continuous process
$$2$$. Temporal gapb) Consumers are usually scattered, whereas production is concentrated in a few centres
$$3$$. Perceptional gapc) Customers cannot have full information of producers and products available, this prevents free exchanges
$$4$$. transactional gapd) Manufactureres organise large-scale production, whereas customers prefer to buy only in small quantities
  • $$1$$-a, $$2$$-c, $$3$$-d, $$4$$-b
  • $$1$$-b, $$2$$-a, $$3$$-d, $$4$$-c
  • $$1$$-a, $$2$$-b, $$3$$-d, $$4$$-c
  • $$1$$-b, $$2$$-a, $$3$$-c, $$4$$-d
A pricing policy designed to have the same price to customer in a specific area is?
  • Zone pricing(Geographical pricing)
  • Competitive pricing
  • Customary pricing
  • Monopoly pricing
Physical distribution includes.
  • Transportation
  • Storage and warehousing
  • Packaging
  • All the above
Cash discounts to customers.
  • Increase output
  • Reduce prices
  • Increase prices
  • Encourage immediate payment
In Marketing Mix, which four P's are covered?
  • Product, Price, Place, Promotion
  • Product, Price, Power, Promotion
  • Product, Price, Penetration, Promotion
  • Product, Price, Positioning, Promotion
All activities which are undertaken to promote the side of products.
  • Promotional blend
  • Marketing mix
  • Product mix
  • Market segment
Intensive distribution methods are usually adopted in the case of ______.
  • luxury goods
  • convenience goods
  • inferior goods
  • none of the above
Which of the following does not match with misleading claims and vulgarity in advertisement?
  • Aggressive advertising
  • Ethics in advertising
  • Mass level of advertising
  • Sales promotion
Promotion is the.
  • Third element in the marketing mix
  • Fourth element in the marketing mix
  • Final element in the marketing mix
  • Both (B) and (C)
Find the odd one out.
  • Hawker and Pedlars
  • Market traders
  • Street traders
  • Multiple shops
A pull blend emphasises.
  • Personal selling
  • Mass impersonal selling efforts
  • Exhibition and other non-recurrent selling efforts
  • None of the above
A method for achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various parts of the market is known as _______.
  • market targeting
  • market positioning
  • market segmentation
  • market strategy
The departmental store is considered to be of _______.
  • Greek origin
  • French origin
  • Latin origin
  • American origin
Hyper market is a.
  • Once price shops
  • Very large store
  • Small store
  • Giant-sized super markets
Price-off offer is also known as _________.
  • bargain offer
  • price Packs
  • discount
  • Both (A) and (B)
The basic purpose of promotion is to.
  • Persuade people to buy
  • Create demand
  • Both (A) and (B)
  • Reduce the cost of production
Marketing activities other than personal selling, advertising and publicity is:
  • Public relation
  • Industrial relation
  • Sales promotion
  • Marketing environment
Sales promotion includes _______.
  • personal selling
  • advertising
  • supplementary selling activities
  • All the above
Non-personal stimulation of demand for a product or service is known as _____.
  • publicity
  • public relations
  • personal selling
  • advertising
Which of the following schemes is intended to stimulate the sales during a slump season?
  • Price-off offer
  • Coupons
  • Samples
  • Buy-back allowance
Which of the following is not the promotional mix element?
  • Advertising
  • Personal selling
  • Sales promotion
  • Export promotion
The basic assumptions of CAP< are
I. The efficiency of the security markets
II. Investor preferences
III. Restriction on investments
IV Single investor can affect market prices
Of thes:
  • I, III, IV are correct
  • II, III and IV are correct
  • I and II are correct
  • All are correct
Which of the following goals is adopted when the product reaches maturity stage?
  • Buyer behaviour modifications
  • Reminder promotion
  • Persuasive promotion
  • Informative promotion
Any paid form of non-personal presentation of goods or ideas by an identified sponsor is?
  • Personal selling
  • Advertising
  • Sales promotion
  • Publicity
Properly planned advertising is known as____________.
  • Empirical method
  • Scientific advertising
  • Advertisement copy
  • Advertising budget
The advertisement-"Usha: today's best selling fans", is an example of _______.
  • attention value
  • suggestive value
  • sentimental value
  • educational value
The most popular method of publicity is?
  • Press publicity
  • Direct mail
  • Out-door publicity
  • Speciality advertising
Advertising benefits to.
  • Manufacturers
  • Consumers
  • Wholesalers and retailers
  • All the above
Objections against advertising.
  • It is not productive
  • It forces people to desire and buy things which, in fact, are not within their means
  • It increases the cost of goods
  • All the above
Advertising is to create _______.
  • primary demand for a product
  • brand name
  • more consumption
  • All the above
Advertising that stresses and persuades immediate buying of the product is known as ______.
  • commercial advertising
  • direct action advertising
  • product advertising
  • primary demand advertising
Profit depends upon.
  • Market share
  • Product mix
  • Cost control
  • Combination of product mix, market share
Which is the example of memorizing value among the given options?
  • Forhans- the paste created by dentist
  • Relax- smoke a charminar
  • Indian Co - Indian made
  • Boost is the secret of my energy
Formal marketing planning is a/an.
  • Integrative process
  • End process
  • Separate process
  • Continuous process
Marketing planning must be.
  • Quantitative
  • Qualitative
  • Both (A) and (B)
  • None of these
Sales objectives are ________.
  • the targets to be achieved
  • a future course of action
  • overall management of sales
  • a definite way of doing a job
The goal of Marketing Planning is?
  • To help marketing managers to take better decisions
  • To help marketing managers to take alternative decisions
  • To increase the sales volume
  • All the above
Match the following.
$$1$$. Market developmenta) The developing of new products for sale in new markets
$$2$$. Product developmentb) Developing new products for sale in existing markets
$$3$$. Market penetrationc) Increasing the sales of existing products in existing markets
$$4$$. Diversificationd) Selling of existing products in new markets
  • $$1$$-a, $$2$$-c, $$3$$-d, $$4$$-b
  • $$1$$-d, $$2$$-b, $$3$$-c, $$4$$-a
  • $$1$$-d, $$2$$-b, $$3$$-a, $$4$$-c
  • $$1$$-b, $$2$$-d, $$3$$-c, $$4$$-a
Profitability index is also known as__________.
  • Yield on investment
  • Marginal efficiency of capital
  • Marginal productivity of capital
  • Benefit-cost Ratio
Sales administration refers to ____________.
  • overall management of sales
  • targets to be achieved
  • lower level function of doing
  • top level function of thinking
Which of the following is a conceptual process of Marketing Planning?
  • Assessing areas of marketing opportunities
  • Developing marketing action
  • Coordinating marketing action
  • Evaluating all market programmes
Sales administration refers to ______.
  • only some of the functions of the management
  • overall management of sales
  • sales policies and sales procedures
  • the targets to be achieved
Marketing planning should cover.
  • Market development
  • Product development
  • Market penetration and diversification
  • All the above
Sales programme is a consolidated list to point out.
  • Sales objective
  • Sales policies
  • Sales procedures
  • All the above
The selling concept is most likely to be used by firms which sell _______.
  • convenience goods
  • shopping goods
  • speciality goods
  • unsought goods
Sales policy indicated __________.
  • the targets to be achieved
  • the future course of action
  • the broad ways and means by which the sales objectives may be realised
  • a definite way of doing a job
The historical and the simplest method of making sales forecasts is?
  • Jury of executive opinion method
  • Sales composite method
  • Users expectation method
  • Statistical method
Sales procedures prescribe _________.
  • a future course of action
  • the targets to be achieved
  • the lower level function of doing
  • a definite way of doing a job for the attainment of sales objectives
Organising of marketing means.
  • Grouping of skills, talents and facilities to accomplish marketing objectives
  • Diving the work and then regrouping them into one
  • A future course of action
  • Procedures relating to organisational behaviour
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