CBSE Questions for Class 12 Commerce Business Studies Marketing Quiz 7 - MCQExams.com

The total cost consists of the cost of materials and one or more of the following:-
  • Order cost
  • Carrying cost
  • Shortage cost
  • All the above
Choose the correct answer.
a) Sales forecast is the key to internal planning.
b) The sales forecast is a prediction of expected sales by product and price, for a specific period.
Of these.
  • Both (a) and (b) are true
  • Both (a) and (b) are false
  • (a) is true, but (b) is false
  • (a) is false, but (b) is true
Sales procedures mainly concerned with ________.
  • sales organisation
  • product planning
  • sales planning
  • Both (A) and (C)
Selling department is compared to _________.
  • an orchestra
  • a drama
  • a cinema
  • a dance programme
Sales forecast __________.
  • reduces selling costs
  • helps in the proper pricing of the product
  • stabilises production
  • All the above
After conducting the business analysis for developing a new product, a company must do ________.
  • idea generation
  • product positioning
  • product development and testing
  • test marketing
The most recent consideration in product packaging is _______.
  • cost effectiveness
  • product protection
  • product promotion
  • economy
Price discrimination is profitable and possible if the target market has __________.
  • equal electricity of demand
  • different elasticity of demand
  • inelastic demand
  • highly elastic demand
At which stage of product-life-cycle are the pricing decisions most complex?
  • Decline
  • Growth
  • Introduction
  • Maturity
When constructing the ad, it is important to consider how to best _________.
  • attract attention to the advertisement
  • get right candidate
  • how will be the profit
  • the candidate reach in profit
Indicate the correct statement_________.
  • India has been a pioneer in social marketing
  • Advertising Standards Council of India is a statutory body set up by government of India
  • Both A and B are incorrect
  • Both A and B are correct
Which one is not a major component of holistic marketing?
  • Relationship marketing
  • Integrated marketing
  • Internal marketing
  • Socially responsible marketing
A firm producing a large number of products will follow the pricing strategy known as _______.
  • cost plus pricing
  • differential pricing
  • product line pricing
  • price leadership
Consider the following statements and find out the correct alternative from the codes given below.
(i) A good salesman is one who can sell a refrigerator to an Eskimo.
(ii) Salesman are born, not made.
(iii) Physical distribution is an area where high cost-savings is possible.
  • (i) and (iii) are correct
  • (i) and (ii) are correct
  • (ii) and (iii) are correct
  • All of the above
The offer curve shows
  • the exchange ratio between two commodities in terms of opportunity costs
  • the various quantities of its exportable commodity a country is willing to exchange for an importable commodity at various international prices
  • factor price = Marginal product of the factor
  • capital inflows
The concept of four P's as elements of marketing mix was given by ________.
  • Philip Kotler
  • W.J. Stanton
  • E.J. McCarthy
  • Bruce J. Walker
Which of the following is not a tool of sales promotion?
  • Sales contests
  • Free gifts
  • Point of purchase display
  • Public Relations
In the model of consumer behaviour given by Philip Kotler, what constitutes the marketing stimuli?
  • Marketing environment
  • Four P's of marketing
  • Consumer needs and wants
  • Noe of the above
Which one of the following is not matched correctly ?
  • Sales Portfolio - Internal Sales Promotion
  • Merchandise Allowance - Dealer Promotion
  • Count and Recount of Stock - Consumer Promotion
  • Advertising - Market Promotion
The promotion mix of a company consists of these.
  • Marketing communication, promotion decisions
  • Personal selling, product objectives
  • Advertising, personal selling, sales promotion, publicity and public relations
  • Consumer psychology, buyers motives, brand equity
Marketing strategy development is also known as ________.
  • Marketing Control
  • Marketing Exerciese
  • Marketing Planning
  • Situation Analysis
The set of all actual and potential buyers of a product is known as_______.
  • Customer group
  • Industry
  • Market
  • None of the above
Which one of the following contains the three elements of service marketing triangle?
  • Management, Marketing Agency and Consumer.
  • Marketing Agency, Government and Consumer.
  • Management, Employees and Marketing Agency.
  • Management, Employees and Consumer
Road blocking advertisement is ________.
  • advertising a product by blocking a road.
  • putting an advertisement on a blocked road.
  • a technique of gathering potential customers on the road.
  • advertising a product on all similar TV/Radio channels at the same time.
False and misleading claims and vulgarity in advertisements do not match with _________.
  • aggressive advertising
  • ethics in advertising
  • mass level of advertising
  • sales promotion
The service marketing mix is an extended marketing mix and includes 
i) People ii) Process iii) Service iv) Physical evidence
  • (ii), (iii) and (iv)
  • (i), (ii) and (iii)
  • (i), (ii) and (iv)
  • (i), (iii) and (iv)
Items, considered part of the augmented product, do not include________. 
  • Guarantee
  • Warranty
  • Complementary products
  • Channels of distribution
The Basic role of marketer is to ________________.
  • Earn more and more profits
  • Advertise only
  • Identify a need and fill it
  • Sell the product
Which of the following starts from (starting point) factory_____________.
  • Product concept
  • Selling concept
  • Production concept
  • All of these
Scope of _______ is limited but scope of _________ is wider.
  • Selling, Manufacturing
  • Marketing, Publicity
  • Selling, Marketing
  • Marketing, Selling
Which of the following is the part of marketing mix?
  • Product
  • Place and Promotion
  • Price
  • All of these
Providing information to the customers about product, its features and quality etc., are part of:
  • Production
  • Promotion
  • Pricing
  • None of the above
Marketing mix is the set of the ____________.
  • Production tools
  • Publicity tool
  • Marketing tools
  • Selling tools
Which of the following is not concerned with the Price?
  • Advertising
  • List price
  • Margins
  • Discounts
Which of the following is not a function of marketing?
  • Bending the customers according to product
  • Marketing planning
  • Product designing and development
  • Gathering and analysing market information
______________ refers to designing the label to be put on the package.
  • Pricing
  • Labelling
  • Packaging
  • Branding
Discounts, coupons, contests, free samples and offering extra quantity etc., are the examples of __________.
  • Sales Promotion
  • Personal Selling
  • Channels of distribution
  • None of the above
_________ refers to the act of designing and producing the container or wrapper of a product.
  • Trade Mark
  • Brand Name
  • Copyright
  • Packaging

____________ refers to the products immediate container.
  • Transportation package
  • Secondary package
  • Primary Package
  • None of these
_____________ provides direct and immediate feedback.
  • Trade mark
  • Packaging
  • Personal Selling
  • Advertising
____________ refers to further packaging components necessary for storage and transportation.
  • Transportation package
  • Primary package
  • Secondary package
  • None of these
If the conversion period is arrived at as 10, it means ____________________.
  • It takes 10 days to convert the raw materials to finished goods
  • 10 days cost of production is held on an average as WIP
  • Raw materials which can be consumed in 10 days are held in WIP.
  • Both (A) and (B) above
  • Both (A) and (C) above
The capitalization rate of a company whose market price per share is Rs.28, net income is Rs.20 lakhs and the number of outstanding shares is 5.6 lakh is _____________.
  • 0.039
  • 0.078
  • 0.127
  • 0.156
  • 0.254
In the Indian forex markets the following can take a position in a currency on their own account __________.
  • Full fledged money changers
  • Authorised dealers
  • Forex brokers
  • Restricted money changer
  • Both (A) and (B) above
If the material is priced at the value that is realizable at the time of issue such a pricing method is referred to as   _________________.
  • Standard price method
  • Replacement method
  • LIFO method
  • Weighted average cost method
  • FIFO method
Bull dogs bonds are ______________________.
  • Dollar denominated foreign bonds raised in the UK domestic securities market
  • Sterling denominated foreign bonds raised in the UK domestic securities market
  • Sterling denominated foreign bonds raised in the Us domestic securities market
  • Euro denominated foreign bonds raised in the UK domestic securities market
  • None of the above
With a view to make the benefits of investing in the money market available to small investors, the RBI Set up _______________.
  • Insurance Companies
  • Regional Rural Banks
  • The Unit Trust of India
  • Industrial Development Bank of India
  • Money Market Mutual Funds
Advertising lacks ______________.
  • Reaching to a large number of people
  • Impersonal communication
  • Direct Feedback
  • Covering market in short time
Which of the following provides liquidity to money market instrument by creating a secondary market where they can be traded?
  • Discount and Finance House of India
  • National Securities Depository Limited
  • State Bank of India
  • Reserve Bank of India
  • Over the Counter Exchange of India
An investor would buy a bond if _____________.
  • The intrinsic value is lower than the market value
  • The intrinsic value is higher than the market value
  • The current market value is lower than the redemption value
  • The current market value is lower than the face value
  • The required rate of return is equal to coupon rate of interest
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