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CBSE Questions for Class 12 Commerce Business Studies Marketing Quiz 9 - MCQExams.com
CBSE
Class 12 Commerce Business Studies
Marketing
Quiz 9
_______ refers to product's immediate containers.
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Primary packaging
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Secondary pckaging
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Transportation packaging
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Packaging
Explanation
Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.
Primary packaging which refers to product's immediate package.
Which of the following is not an advantage of branding to marketer?
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Ease of introduction of a new product
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Differential Pricing
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Helps in advertising
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Helps in indicating status symbol
Explanation
Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer. It also helps in introducing new products under the same brand as consumers are already aware about the brand.
It is easy to advertise the brand which is easily recognized by potential consumers.
As per Plain Language Commission, USP means:
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Unique Sales Position
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United Selling Proposition
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Unique Selling Proposition
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Unique Selling Participation
Explanation
As per plain language commission, USP means unique selling preposition which is a factor that differentiates a product from its competitors such as lowest cost, highest quality or the first ever product of its kind etc.
_______ refers to the act of designing and producing the container and the wrapper of the product.
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Branding
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Marketing
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Wrapping
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Packaging
Explanation
Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.
Which is not a function of packaging?
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Product identification
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Product protection
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Product production
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Product promotion
Explanation
Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is done with the help of attractive designs and colours help in drawing people's attention towards the product. This leads to increase sales.
With the help of packaging, the product can be easily identified by consumers.
________ refers to packaging components necessary for storage, identification and transportation.
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Transportation packaging
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Secondary packaging
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Primary packaging
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Protection packaging
Explanation
Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.
Transportation packaging is the third level of packaging that refers to packages essential for storing, identifying and transporting.
Packaging cannot be used as advertising alternative.
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True
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False
Explanation
Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colours help in drawing people's attention towards the product. This leads to increase sales. Attractive designs of packages themselves act as an advertising tool and leads to persuading consumers to buy the product.
Colours used for the packaging also attracts customer's attention.
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True
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False
Explanation
Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.
Packaging helps in facilitating use of a product.
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True
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False
Explanation
Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. With the information provided on the packages by the manufacturer, the consumer can identify the uses and methods of consumption of the products.
_______ is useful for providing detailed information of a product, its contents, method of use, etc.
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Packaging
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Advertising
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Branding
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Labeling
Explanation
Labeling is used to display information about a product and its container, packaging or the product itself. It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.
_______ refers to an additional layer of protection that are kept till the product is ready to use.
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Protection packaging
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Primary packaging
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Transportation packaging
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Secondary packaging
Explanation
Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.
Secondary packaging is the additional packaging given to a product to protect it.
Which of the following is not an important factor of packaging?
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Product differentiation
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Innovational opportunity
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Raising standards of health and sanitation
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Uniqueness of the product
Packaging varies for different state of products.
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True
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False
Explanation
Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.Packaging for liquid products differ from packing of a solid product. The packaging of liquid products require it to stop from leakage or evaporation where as packaging for solid products require it to protect from the spoilage or destruction of the product.
Customers are least interested in the packaging of any product and only care about the product inside.
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True
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False
Explanation
Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.
The _______ represents the sum of value exchange for the benefit of having or using the product.
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Price
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Product
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Cost
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Package
Explanation
Price is a value that will purchase a finite quantity, weight or other measure of a good or services. Price is a consideration given in exchange for transfer of ownership. Price forms the essential bases for commercial transactions. It may be fixed by a contract, left to be determined by an agreed upon formula at a future date, or discovered or negotiated during the course of dealings between the parties involved.
Tobacco is injurious to health is a form of labeling.
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True
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False
Explanation
Labeling is used to display information about a product and its container, packaging or the product itself. It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.
Labeling provides the information related to the consumption and usage of the product.
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True
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False
Explanation
Labeling is used to display information about a product and its container, packaging or the product itself. It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.
Labeling helps in adhering to providing information that is required by the law.
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True
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False
Explanation
Labeling is used to display information about a product and its container, packaging or the product itself. It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.
Which of the following factors do not affect the fixation of the price of a product?
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The utility and demand
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Cost of the product
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Extent of competition in the market
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Social culture
Explanation
Price is a value that will purchase a finite quantity, weight or other measure of a good or services. Price is a consideration given in exchange for transfer of ownership. The price of a product may increase when the demand increases or reduce when the demand decreases. The cost of production plays the main role while fixing the price for a product as the price is almost always cost+ profit margin. To compete with the other companies in the market, price has to be around or lower than the price offered by the competitor.
Price of the product also depends upon the target customer.
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True
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False
Explanation
Price is a value that will purchase a finite quantity, weight or other measure of a good or services. Price is a consideration given in exchange for transfer of ownership. The price of a product may increase when the demand increases or reduce when the demand decreases. When the marketer wants to target the niche market, offering a high end product, the price for that product would increase, Where as when the marketer wants to target the lower class or middle class consumers, the prices would be set low.
Labeling of product performs the role of _______ in relation to the buyers.
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Interacting
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Communicating
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Introducing
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All of the above
Explanation
Labeling is used to display information about a product and its container, packaging or the product itself. It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.
The statutory warning on the packages of cigarettes is an example of labeling.
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True
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False
Explanation
Labeling is used to display information about a product and its container, packaging or the product itself. It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.
Labels are not useful for providing detailed information of the product.
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True
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False
Explanation
Labeling is used to display information about a product and its container, packaging or the product itself. It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.
Labeling is one of the most important features of packaging.
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True
0%
False
Explanation
Labeling is used to display information about a product and its container, packaging or the product itself. It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws. Labels help the marketer to provide important information to the consumer so that he/she can make the right purchasing decision.
Selling is one of the components of physical distribution.
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True
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False
Explanation
False , selling is one of the components of physical distribution . It is the process where directly or indirectly goods or services are provided to the customer. Selling is a broader concept in which physical distribution is a part.
Marketers assign different ______ to indicate different features or quality of the product.
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grades
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ranks
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batches
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labels
Labeling does not help with the function of protecting the product from damage.
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True
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False
Explanation
Labeling is used to display information about a product and its container, packaging or the product itself. It is used to provide the statutory warnings and facts about the product. Labeling does not perform the function of protecting the product from damage or spoilage. Where as packaging's main function is to protect the product.
Which of the following is not a part of sales promotion activities?
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Discounts
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Lucky draw
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Online marketing
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Refunds
Explanation
Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc. Online marketing does not qualify as a sales promotion as it does not offer any incentive to the consumer on the purchase of the company's product.
Which of the following is not a part of promotional mix?
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Direct selling
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Sales prmotion
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Advertising
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None of the above
Explanation
Promotional mix is refers to the blend of several promotional tools used by the business to create , maintain and increase the demand for goods and services.
Statutory warnings are not required by the law.
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True
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False
Explanation
Labeling is used to display information about a product and its container, packaging or the product itself. It is used to provide the statutory warnings and facts about the product. Statutory warnings are made compulsory for the company to be provided by the law.
Direct feedback is one of the demerits of personal selling.
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True
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False
Explanation
False , direct feedback is one of the merits of personal selling .
Personal selling is a direct contact of the customer and the sales person wherein the sales person informs the buyer with the products details and get instant feedback by the customer where they like the product or not .
Feedback is necessary for a company to know the consumer preferences and market analysis.
________ is an unpaid form of communication.
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Personal selling
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Publicity
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Advertising
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Face to face communication
Explanation
Publicity
makes up the bulk of unpaid communications. Publicity is any type of unpaid media coverage, such as a newspaper article or television feature. Small businesses try to make use of local news media opportunities because of their limited budgets.
Customer gets ________ through personal selling.
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Refunds
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Latest market information
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Discounts
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Report
Explanation
Customer gets latest marketing information through personal selling . In personal selling the sales person directly contacts the buyer or the customer .
There is a direct interaction between the buyer and the seller which leads to information provided directly to the customers . Hence the customer receive the latest market information.
__________ is not a part of advertising.
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Paintings
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T.V advertising
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Banners
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None of the above
Explanation
All the above given options are a part of advertising .
Advertising is any paid form of non-personal representation and promotion of goods , services or ideas by an identified sponsor . It includes T.V advertising, banners, paintings.
Personal selling helps in developing a relationship with the _______.
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Seller
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Distributor
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Potential customers
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Audiences
Explanation
Personal selling helps in developing a relationship with the potential buyers/consumers .
Personal selling is a means to develop a direct relationship with the buyer . The salesperson directly contacts the buyer where he can change the selling description as per the needs and requirements of the buyer.
Lack of feedback cannot be counted as a demerit of advertisements.
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True
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False
Explanation
False, lack of feedback cannot be counted as a demerit of advertisements .
Advertising means any paid form of a non-personal presentation of ideas , goods and services by an identified sponsor . Advertising is done to reach masses and helps in promoting a good or service at large . Since it is a non-personal form of selling , instant feedback is not possible but the reach of advertising helps in getting the instant attention of the buyer.
_______ is highly flexible as the message can be adjusted.
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Advertising
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Personal selling
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Sales promotion
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Social media marketing
Advertising adds to the sales promotion.
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True
0%
False
Explanation
Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc. Advertising is the process informing and persuading consumers to buy the product offered by the company.
_______ refers to offering another product as gift along with the purchase of a product.
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Personal selling
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Refunds
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Quantity gifts
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Product combination
Explanation
Product combination refers to offering another product as gift along with the purchase of a product .
Product combination is a part of customer sales promotions which is intended to increase the sales and attract new customers . In product combination on purchase of one product the buyer gets another product free.
In SCM, ________ production methods is similar except that the problem of rest/idle production/batch queuing is eliminated in _________.
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flow, batch
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batch, flow
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batch, job
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job, batch
What is set of marketing tools that the firm uses to pursue its marketing objectives in the target market called?
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Sales
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Marketing Mix
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Marketing
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Advertising
The series of activities undertaken to create a product or deliver a service is called a _________.
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strategy
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business function
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financial Management
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transformation process
What are the objectives of SCM?
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Greater efficiency at higher cost
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Enhance flexibility
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Improve customer service
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Optimize the value chain
Personal selling can give a personal touch to the selling process.
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True
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False
Explanation
True, personal selling gives a personal touch to the selling process as the salesperson is in the direct contact with the customer where he can understand the need, taste and the preference of the customer and sell products accordingly.
_______ includes only those activities which are used to provide short term incentives to boost the sales of a firm.
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Personal selling
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Advertising
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Sales promotion
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Publicity
SCM stands for _______.
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suitability of changing markets
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supply chain management
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stock channeling method
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none of the above
Which of the following is not a merit of personal selling?
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Minimum wastage
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Direct feedback
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Flexibility
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None of the above
_______ refers to offering products at special prices to clear off excess inventory.
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Discount
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Rebate
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Refunds
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Quantity gifts
Which of the following is not part of the Kotler's 4Ps of Marketing?
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Power
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Product
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Price
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Place
Under ___________ the product reaches the customers from the manufacturers via distributors.
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network marketing
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direct trade
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franchising
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none of the above
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